Mayank Shrivastava

Leading a team of 20 people across IT Services and marketing for healthcare, BFSI, and D2C companies across India, US, and EMEA. Increased ARR by 100% in 6 months by devising a sales GTM motion for US markets, launching 2 products for AI outreach automation.

Devised GTM strategy for fundraise: Responsible for initial org-building, thesis layout, eventually raising a seed round of $2.2Mn. Setup 3 physical stores: Identified highly profitable locations, designed store layout, drove average first-month footfall to 250 visits/store. Mastered Omnichannel Funnel: Scaled to 36 Crores INR ARR in 12 months of launch; while keeping marketing spend at 8% sales.

Idea and Team Building: One founder responsible for theses development, and I was responsible for finding a 3rd founder. Fundraise and Product Building: Launched the product in 6 months with 100 users onboarded, Closed a term sheet for $2Mn. Eventual Winddown: Eventual winddown after the raise due to new gaming regulations dated 11th July 2023.

Worked in management consulting across Consumer Packaged Goods, Edtech, Mergers/Acquisitions in D2C, and Fintech. Consumer Packaged Goods: Launched 7–8 product trials for a global CPG major, scaled 2 SKUs to full rollout throughout the country with 25%+ channel margin. Responsible for strategic planning & implementation, taking feedback from internal team and conducting daily sessions using SCRUM.

Edtech: Ideated and built an omnichannel playbook for an online-first leading exam-prep platform by planning launch strategy. Launched 5+ offline centres, and created location-selection model, based on available data from the first 5 test centres. Mergers and Acquisitions in D2C: Led buy-side due-diligence for a PE-backed D2C roll-up; validated TAM, unit economics, and content-to-commerce flywheel; deal closed.

Fintech: Devised NBFC market-entry via alt lending (gold loans, asset-backed financing, card machine loans); targeted MSME segments.

Managed end to end project including product launch, digital marketing automation, sales, hiring, business analysis and fund-raising. Fund Raising, Go-To-Market and Hiring: Currently fulfilling 400+ orders/month with annual revenues of 12 Cr INR; running on auto-pilot and profitable with a team size of 47. Met 60+ investors and raised seed capital 60 Lacs INR in the first 3 months of launch; achieved sales of 5 Cr INR after 12 months.

Hired a team of 60 people by interviewing over 150; launched a turnaround plan to become profitable after 24 months of cash burn. Marketing Automation, Sales and P&L Management: Responsible for Marketing after CMO exit; automated digital marketing completely and reduced headcount from 11 to 3 members. Reduced CAC from 8000 INR to 2000 INR and CPC from 17 INR to 4 INR by automation using AI enabled software and tracking.

Launched a 5000 square feet store and achieved store-level breakeven in 8 months and successfully moved to an omni-channel strategy. Business Development and Customer Service Management: Partnered with Pepperfry, Urbanladder, Rentomojo, Flipkart, Amazon and Evok for re-commerce supply, increasing supply by 50%. Increased order conversion by 28% by integrating CRM, social media channels, mobile app and website by addition of a single button.

Managed key stakeholders and identified and relevered key business drivers for a Sequoia funded virtual cloud telephony company. Stakeholder Management: Evaluated overall strategy with CEO, CTO, CFO and CMO to turn EBIT positive within 12 months. Management Reporting: Reduced reporting time by 99% by creating dashboard to track key parameters-LTV/CAC, ARPU, Churn.

Team Restructuring: Increased sales by 100% YOY by marketing automation, reducing headcount and devising a new incentive policy. Investor Management: Restructured the P&L to reflect KPI’s as per SaaS standards and communicated weekly results to investors.

Provided business IT consulting, solutioning, tech solutioning and change management needs for leading blue-chip companies. Wholesale Order Management, Forecasting and Allocation Planning, Mercedes Benz, India: Led a team of 5 consultants and 3 Associates to reduce wholesale order flow from 564 to 32 clicks, leading to time savings of 80%.

Saved 100 Cr yearly by restructuring a 7 month Wholesale cycle, automating forecasting, allocation, ordering, billing and after-sales. Business Process Automation and Process Reengineering, iGate India: Increased selling efficiency by 28% by creating an asynchronous module integrated with CRM, ERP and email for real time tracking.