Max Zhou

Support product commercialization strategy and go-to-market planning in collaboration with the product team Coordinate cross-functional collaboration across BD, marketing, product, and data teams to drive operational efficiency Draft business documentation including pitch decks, case studies, and strategic reports to support BD initiatives Represent the company at industry conferences and events, delivering presentations on Web3 data transparency and market insights Assist in exploring and establishing partnership channels (Web2/Web3) to expand ecosystem reach Contribute to the development of affiliate commission programs and strategic partnership frameworks

Provide comprehensive strategic advisory for portfolio companies on go-to-market execution, PR, brand positioning, and ecosystem growth

Consistently #1 in BSC Gaming (BNB DappBay); #1 in User Growth & Transaction Growth on BNB Chain; Innovation Winner at BNB Chain Ecosystem Catalyst Awards; BNB Gas Grant Program Leader Built and led marketing team from 0, scaling community from 0 to 50K+ members through data-driven acquisition strategies and engagement campaigns Orchestrated successful NFT sale and token launch achieving $1B market cap at ATH through comprehensive go-to-market execution Managed brand identity and positioning across all channels; conducted market research and competitive analysis to inform product strategy Optimized marketing budget allocation across channels, consistently delivering ROI targets; drove co-marketing with blockchain protocols and gaming platforms

Led marketing and ecosystem development, establishing brand presence across 15+ countries in Asia and Africa through strategic PR, content marketing, and community engagement Developed and executed regional marketing strategies with budget management, securing top-tier crypto and tech media coverage while achieving growth targets Mentored marketing programs for portfolio companies in Africa, providing strategic guidance on positioning, messaging, and GTM strategy Represented company at 30+ industry conferences, managing stakeholder communications with VCs, partners, and ecosystem players

Led international marketing expansion across Asia; managed integrated campaigns for crypto clients including Algorand, Bancor, Raydium, IoTeX, Decentraland, and OpenOcean Provided strategic marketing consultation on positioning, messaging, content strategy, PR and community building; managed project lifecycles end-to-end Built and maintained relationships with crypto VCs, funds, and protocol teams to drive co-marketing and expand regional business network

Led consumer insight research for Fortune 500 FMCG brands, focusing on multi-sensory research and behavioral analysis Designed qualitative research methodologies including IDIs, focus groups, and ethnographic studies; translated findings into actionable strategies presented to C-suite Managed end-to-end research projects and competitive analysis to identify market opportunities and inform marketing decisions