Head of Growth & Marketing

About the role

Maximus is seeking a strategic leader to drive our growth initiatives. This role focuses on building and optimizing our customer acquisition engine through rigorous experimentation and data-driven decision-making across all marketing touchpoints. You will own the entire customer journey from initial engagement through conversion and retention.

Key facts

What you'll do

• Design and execute a high-volume testing program covering advertising, creative assets, pricing strategies, and the digital product experience.
• Allocate marketing spend based on incrementality and customer lifetime value, not just immediate return on ad spend.
• Oversee and optimize the complete conversion funnel, from initial user interaction through the checkout process.
• Develop and refine pricing structures, offers, and discount strategies to maximize revenue and profitability.
• Implement and manage lifecycle marketing programs via email and SMS to nurture leads, recover abandoned carts, and re-engage past customers.
• Define customer personas and ensure acquisition strategies, creative content, and channel selection are tailored to each.
• Manage paid media, influencer, and affiliate marketing efforts, ensuring a diversified approach.
• Lead and develop the marketing team and external agency partners, holding them accountable for measurable outcomes.

Requirements

• A minimum of 10 years of experience in growth or performance marketing, with at least 5 years in a leadership capacity.
• Proven track record of scaling a direct-to-consumer subscription business, particularly one with high-consideration products that require customer research.
• Demonstrated ability to own and achieve revenue targets, not just manage marketing budgets.
• Experience in building or restructuring marketing organizations, including hiring senior talent and managing agency relationships.
• Deep understanding and practical application of incrementality testing and customer lifetime value (LTV) analysis, including measuring mid- and upper-funnel activities and evaluating discounts analytically.
• Experience directly managing post-click conversion elements such as landing pages, quiz or intake funnels, checkout processes, and lifecycle marketing.
• Experience designing and executing tests related to pricing, discounts, or plan structures, and owning the revenue outcomes.
• Ability to think holistically about the customer journey, connecting persona definition, channel strategy, creative development, and user experience.
• A hands-on approach, comfortable working directly with ad accounts, funnel data, and analytical models.

Nice to have

• Experience in telehealth, regulated health, or wellness industries, including navigating health claim advertising policies and compliance-constrained creative.
• Experience marketing a multi-product portfolio where each product has a distinct buyer profile.

Skills & tools

• Proficiency in analytical tools and frameworks for measuring incrementality and LTV.
• Expertise in managing paid advertising platforms.
• Strong understanding of conversion rate optimization (CRO) principles.
• Familiarity with CRM and marketing automation tools.

Practical notes

• This is a fully remote position.
• Benefits include at-cost employee access to Maximus protocols, comprehensive medical, dental, and vision insurance, 401K options, and flexible vacation policies.
• Employees receive extended stock options exercise windows based on tenure.
• Maximus is an equal opportunity employer that values intellectual diversity and freedom of speech and beliefs aligned with company values.
• AI note-taking technology may be used during interviews.