Head of Growth & Marketing

About the role

Maximus is seeking a Head of Growth & Marketing to lead our customer acquisition and retention efforts. This executive role focuses on designing and executing rapid, data-driven experiments across all aspects of the customer journey, from initial ad exposure to final purchase and beyond. You will be responsible for driving revenue growth by optimizing advertising, creative content, pricing strategies, and the entire digital product experience.

Key facts

What you'll do

• Develop and lead a high-velocity experimentation program across advertising, creative, pricing, and the digital product, ensuring rigorous test design and rapid implementation of insights.
• Manage budget allocation based on incrementality and customer lifetime value (LTV), rather than last-click attribution.
• Oversee the complete conversion flow, from initial quiz through credit card entry, optimizing messaging and user experience.
• Define and implement pricing strategies, including price points, offers, and discount structures across the product portfolio.
• Build and optimize lifecycle marketing (email and SMS) as a growth channel, focusing on cart recovery, nurturing, cross-selling, and customer re-engagement.
• Develop persona-driven acquisition strategies, tailoring creative and channel selection to specific customer segments.
• Manage and reshape the internal team and external agency roster to align with growth objectives.
• Directly accountable for achieving company revenue targets across various product lines (Testosterone, Weight Loss, Growth Hormone).

Requirements

• Demonstrated ability to determine the most impactful allocation of resources for incremental growth, backed by data and test designs.
• Expertise in incrementality testing and LTV analysis, including measuring mid- and upper-funnel activities and evaluating discounts analytically in complex, multi-product subscription businesses.
• Hands-on experience in growth or performance marketing, actively engaging with ad accounts, funnel data, and models in the current role.
• A proven track record of designing and optimizing end-to-end customer funnels, connecting persona, channel, creative, landing experience, and conversion.
• Direct ownership of post-click conversion elements such as landing pages, quiz flows, checkout processes, and lifecycle marketing, with documented experimental results.
• Experience designing and owning the revenue outcomes of pricing, discount, or plan structure tests.
• Over 10 years in growth or performance marketing, including 5+ years in leadership roles, with success scaling a direct-to-consumer (DTC) subscription business for high-consideration products.
• Experience owning and defending a revenue target to senior leadership or a board.
• A history of building or restructuring marketing organizations, hiring senior channel leads, and managing agencies to achieve specific outcomes.

Nice to have

• Experience in telehealth, regulated health, or wellness, including navigating health-claim advertising policies and compliance-constrained creative.
• Experience marketing a multi-product portfolio with distinct buyer personas for each product.

Skills & tools

• Ads Manager
• Spreadsheets
• Claude (or similar AI tools)

Practical notes

Maximus offers world-class benefits, including discounted access to protocols, comprehensive medical, dental, vision, and life insurance (Blue Shield Platinum PPO & HMO with up to 80% coverage), and 401K options. This is a fully remote position with flexible vacation policies. Employee stock option exercise windows are extended based on tenure (e.g., 1 year for 4+ year employees). AI note-taking technology is used during interviews, and candidates are welcome to use their own.