Senior Demand Generation Manager

About the role

Marqeta is looking for a strategic leader to drive demand generation across global sales segments in North America and EMEA. You will design integrated campaigns to build pipeline for commercial and enterprise teams while managing a direct report and collaborating with cross-functional partners.

Key facts

What you'll do

• Own the demand generation strategy and performance metrics, including target account engagement and pipeline growth.
• Manage and mentor a Demand Generation Manager to prioritize tasks and hit pipeline targets.
• Execute full-funnel programs across paid media, events, SEO/AEO, and outbound prospecting.
• Partner with ABM, sales enablement, and marketing operations to ensure accurate attribution and reporting.
• Translate field insights and data into actionable program recommendations for leadership.
• Develop and implement a structured testing agenda to refine marketing strategy.

Requirements

• 8+ years of experience in B2B demand generation, performance marketing, or growth marketing.
• Proven success in B2B Enterprise sales motions, specifically managing ABM campaigns from lead to closed-won.
• Experience delivering pipeline across multiple regions, with a focus on North America and EMEA.
• Hands-on experience with Salesforce and Marketo or similar automation tools.
• Ability to operate in ambiguous environments and build programs from the ground up.
• Strong analytical skills with the ability to influence cross-functional teams.

Nice to have

• Background in fintech, SaaS, or embedded payments.
• Familiarity with Demandbase, Google Ads, and GA4.
• Experience with GTM automation and AI marketing tools.

Skills & tools

• Salesforce
• Marketo
• Paid media (Google, LinkedIn, Reddit, programmatic)
• SEO/AEO
• ABM strategy

Practical notes

• This is a hybrid role requiring two days per week on-site in London.
• Benefits include private medical and dental coverage, equity, retirement savings, parental leave, and monthly remote work stipends.
• The hiring process includes a recruiter call, hiring manager interview, a virtual onsite of 4-5 sessions, and a team presentation.
• Applications should be directed to Lou Devlin.