GTM Strategy Associate, AI Product

About the role

Mangomint is building an AI-driven tool to automate front-desk operations for the beauty and wellness industry. We are seeking our first dedicated GTM strategist to manage the launch, user adoption, and feedback loops for this new product. This position reports to the Head of New Product and involves direct collaboration with our engineering and product teams.

Key facts

What you'll do

• Develop and refine the go-to-market strategy, including target segments, positioning, and messaging.
• Manage the full customer lifecycle, from initial discovery and demos to onboarding and long-term engagement.
• Create scalable operational processes for customer support, education, and feedback collection.
• Analyze usage data and customer interactions to influence the product roadmap and feature prioritization.
• Execute strategic experiments to optimize conversion, retention, and time-to-value.
• Translate complex user feedback into actionable insights for the development team.

Requirements

• Demonstrated ability to solve unstructured problems and execute practical solutions.
• Strong ownership mindset with a track record of taking initiative beyond defined responsibilities.
• Proven skill in building trust with customers and communicating technical concepts clearly.
• Capability to use data to evaluate performance and drive decision-making.
• Exceptional written communication skills for synthesizing feedback into reports.
• Versatility to manage both high-level strategy and day-to-day operational tasks.
• Genuine curiosity regarding AI and its application in business workflows.

Nice to have

• Prior experience launching new products, business lines, or operational processes.
• Background in customer-facing software, startup environments, or complex service operations.
• Hands-on experience using AI tools or assisting others with new technology adoption.

Skills & tools

• Strategic planning and market analysis
• Customer discovery and onboarding
• Product experimentation and data analytics
• Cross-functional project management

Practical notes

• Benefits include health, dental, vision, life, and LTD insurance.
• Perks feature a monthly wellness budget, One Medical membership, and a subscription to the Calm app.
• The package includes flexible PTO, a 401k plan (no match), and an employee stock option program.
• We operate as a remote-first team and host in-person gatherings every few months.