VP, Brand Marketing

About the role

Madhive is seeking a Vice President of Marketing to lead brand strategy and accelerate market presence. This leadership position will drive go-to-market initiatives, enhancing sales confidence and increasing revenue. The role involves building and scaling the marketing department, reporting directly to the Chief Marketing Officer.

Key facts

What you'll do

• Develop and manage growth plans, communications, and marketing content for all Madhive audiences.
• Define the Madhive brand vision in collaboration with internal teams and senior leadership.
• Recruit, train, structure, and budget the marketing group for growth and success.
• Support Client Success, Product, and Corporate Development teams in their efforts to generate revenue, develop features, and refine strategy.
• Create materials for internal groups to use with potential clients and partners.
• Design and execute marketing campaigns to highlight Madhive's unique value in a competitive market.
• Plan and execute marketing events targeting all Madhive prospects.
• Produce high-quality content and thought leadership for customers, including market surveys, webinars, whitepapers, case studies, blogs, and videos.
• Evaluate the effectiveness of all activities and campaigns against goals (ROI, KPIs), adjusting strategies to meet objectives.
• Further establish Madhive as an innovator and distinct brand within the ad-tech industry.

Requirements

• Bachelor's Degree in Marketing or a related field is preferred.
• 10-15 years of professional marketing experience.
• At least 5 years of experience in a senior leadership position.
• Comprehensive understanding of the ad-tech ecosystem.
• Extensive knowledge of streaming content and video advertising products and technologies.
• Experience with enterprise/B2B software is a plus.
• Ability to view ambiguity as an opportunity and challenge conventional thinking.
• Established network within the industry, staying current with trends and best practices.
• Visionary with a driven personality, combining analytical and strategic thinking with creativity and a hands-on approach.
• Proven track record of hiring, motivating, and mentoring high-performing marketing teams.
• Demonstrated success across all marketing disciplines, including product, branding, strategy, social media, communications, and business development.
• Documented experience in positioning a company in a competitive market and gaining market share.

Practical notes

Compensation will be determined by experience, knowledge, skills, abilities, and internal equity. Third-party recruiting agencies are not being used for this search.