Lola Rodriguez

Led end-to-end project management for 4+ editions of a 4,000+ attendee international event, coordinating cross-functional teams across content, design, communications, social media, finance, and operations. Built the project management infrastructure from scratch in Notion: Kanban boards with defined workflow stages, task ownership, deadlines, dependencies, and sprint-based planning cycles (Scrumban approach). Created and maintained SOPs and operational documentation for all repeatable processes — sponsor onboarding, content production workflows, speaker coordination, vendor management — enabling the team to scale from 10 to 30+ stakeholders without proportional headcount. Managed the hiring and onboarding of creative and operational profiles (designers, community managers, content creators), including sourcing, practical assessments, and cultural fit evaluation. Identified and resolved bottlenecks proactively by tracking cycle times, monitoring pipeline stages, and running biweekly retrospectives with the team. Owned budget allocation, vendor contracts, and payment processes across multiple jurisdictions and currencies (crypto/fiat), reporting financial and operational KPIs to leadership. Coordinated content production timelines — social media calendars, event communications, partner co-marketing — ensuring consistent delivery quality across Spanish and English audiences.

Managed end-to-end operations for a 4,000+ attendee flagship event in Spain, coordinating vendors, creative deliverables, sponsor activations, and cross-border payments. Served as primary liaison between international organisers and the local ecosystem, aligning priorities and managing stakeholder expectations across multiple time zones.

Co-founded and scaled Ethereum Argentina to 3,000+ attendees, managing all operational workflows — team coordination, vendor relationships, content production, budget allocation, and cross-functional delivery. Designed the project playbook and documentation framework that ensured consistent execution quality across multiple annual editions. Built and managed the sponsorship pipeline (Notion), implementing structured workflows from prospect identification through post-event delivery and reporting.

Managed growth marketing projects end-to-end: campaign planning, budget allocation, execution timelines, funnel analysis, and performance reporting to the executive team. Built marketing dashboards and reporting workflows, tracking KPIs across acquisition channels and delivering weekly performance updates to leadership.

Led multi-market expansion as early employee, coordinating marketing campaigns, partnerships, and localised content production across Argentina, Colombia, and Peru. Designed repeatable marketing processes and playbooks that enabled scaling into new markets without proportional team growth.

Managed social media strategy and content calendars for multiple international brands, coordinating deliverables across creative and account teams and adapting campaigns for Spanish and English audiences.