Tobiloba Komolafe

Managed the end-to-end content product pipeline, coordinating animators, designers, and writers to deliver high-engagement campaigns on schedule. Directed content-led campaigns that successfully secured strategic partnerships, demonstrating the ability to align product outputs with business development goals.

Conducted in-depth research on DeFi and blockchain trends to inform content roadmap decisions and ensure alignment with evolving market needs. Developed and maintained editorial frameworks that standardised content quality and improved team output consistency across all channels.

Led the product strategy for student onboarding into the Web3 ecosystem, designing educational content pathways and community initiatives that drove user adoption. Implemented engagement and retention frameworks that sustained long-term community growth, applying product thinking to member lifecycle management.

Acted as the primary liaison between Web3 industry stakeholders and the student community, managing relationships and aligning expectations on both sides.

Developed and executed a content strategy for a digital healthcare brand, establishing brand voice guidelines and an editorial framework across all platforms. Produced healthcare and medical content — including social posts, blog articles, and educational copy — translating clinical information into clear, audience-appropriate language.

Built and managed social media content calendars, maintaining a consistent pipeline of on-brand content aligned with campaign goals and health awareness initiatives. Collaborated cross-functionally with the brand team to ensure messaging consistency while applying SEO principles to improve organic discoverability across written content.

Managed day-to-day society operations and coordinated strategic planning meetings, optimising member participation and organisational efficiency. Facilitated cross-institutional collaborations with the Association of Dental Students and the Management Sciences Students' Association, expanding the society's reach and impact.

Spearheaded an initiative to extend the society into secondary schools, building a sustainable long-term talent pipeline demonstrating product thinking applied to community growth. Negotiated engagement fees and collaboration terms with external partners, balancing financial objectives with operational goals.

Managed end-to-end execution of departmental social projects across a year-long tenure, maintaining high standards of student satisfaction and engagement. Oversaw project budgets and logistics for multiple events, consistently delivering quality outcomes within strict resource and time constraints.

Coordinated volunteer teams and external vendors to ensure seamless event delivery and positive stakeholder experience.