Vietnam-based growth and partnerships professional with 12+ years of experience across Web3 and tech ecosystems, focusing on go-to-market strategy, ecosystem partnerships, and community-led growth across SEA/APAC. I’ve worked closely with global teams, KOLs, and product teams to translate complex concepts (AI, Web3, infra) into clear positioning and scalable user adoption.
Kaia Foundation
Kaia is Asia’s largest Web3 infrastructure, formed from the merger of Klaytn and Finschia, with over 420 DApps and more than 250 million users. - Spearhead GTM strategy post-merger, positioning Kaia as a high-performance Layer 1 for Asia’s next-gen Web3 economy; - Drive localized marketing plans across 6+ Asian regions, growing user engagement through community-led campaigns, education, and gamification; - Launched the “Kaia Rise” and “Kaia Vibes” programs in Vietnam with 250% community growth and 20+ ecosystem partners activated - Lead the Kaia Vietnam ambassador & KOL program with 50+ participants, improving brand affinity and user-generated content by 300%; - Coordinate online-to-offline (O2O) activations including 3 city meetups in Vietnam, with 400+ attendees, 50+ partners, and 5 co-hosted panels; - Enhance brand perception through strategic media collaboration, user education, and storytelling that focuses on Web3 simplicity, speed, and value creation.
So So Value
SoSoValue is revolutionizing cryptocurrency investment research with AI, providing data-driven insights for over 12 million users across global markets. - Lead Vietnamese market expansion, community building & local partnerships to contribute to 180M TVL within 3 weeks post-index launch; - Develop GTM strategies for the launch of SoSoValue’s four sector-specific index tokens (MAG7.ssi, MEME.ssi, DEFI.ssi, USSI), supporting user education and adoption; - Launched YouTube, TikTok, Instagram & Facebook channels, growing to 65K+ followers and 3M+ video views within 30 days through creator collabs and trend jacking; - Expand affiliate & ambassador programs to drive user growth and decentralize educational content, with 1M+ campaign participants and 45M+ impressions; - Manage community-led activations across X and Telegram with a 500%+ increase in DAU and a 10-17% engagement rate; - Collaborate with 100+ top-tier Vietnamese & global media, KOLs, and communities to amplify product awareness and create an educational loop around real-time market insights.
ERAGON| Crescentshine Studio
The ultimate development & distribution platform for Web3 Mobile Games, strongly backed by Aptos Foundation, Sotatek & VNext. X | Telegram | Discord - Established visionary plans using OKRs; - Built concept, narratives, pitch deck and successfully pitched for $350K grant from Aptos Foundation; - 25 onboarded partners & 50+ on the wait list from devs, media, Kols, protocols; - Operated marketing execution for 450% social & community growth in 6 months, 8-18% engagement rate with 75K followers and 75K community members;
Monsterra NFT Game
Monsterra NFT Game is a revolutionary Free P2E NFT Game with Multi-chain Integration. It was previously among the top five games on BNB Chain, Avalanche, OKT Chain, and Aura Network, with over 500,000 gamers—Data & Ranking by DappRadar. 1. Research, segment & build up OKRs partnership growth; 2.
Secured $2M funds in a Private Sale led by Hashed, Huobi Ventures, Icetea Labs, Shima Capital, Salad Ventures, and other top VCs, orchestrating pitch decks, engaging 100+ potential VCs/Partners, and managing due diligence, SAFTs, and investors reporting. 3. 3 successful INOs in the quickly sold-outs: 20K boxes in 10s on BinanceNFT, 900 boxes in 15 mins on Gamefi.Org and Metaverse Starter; 4. $400K IDO sold out on Poolz, GameFi.Org & RedKite; 5. Grow & manage partnership network of 150++ partners locally & globally mainly focusing on web2/ web3 partners including: - 4 Network Partners: BNBChain, OKTC, Avalanche, Aura Network - 10 top PR partners: Cointelegraph, MarketWatch, Yahoo, Benzingza, FinPR, BlockPR - 50 media partners: Coin68.com, Kyros Ventures, AVG, CoinMuhendisi, Gains Associates, Nik Chain Brokers, MGG, GGG, HC Capital & others - 50 global & local KOLs, 75 Top Gaming Youtubers for promotion. - Key markets: SEA countries, Brazil, Russia, Japan, US, UK 6. Monitor cross-marketing activities, including co-host events, promotions, and integration for social/ community engagement.
Latest Easter Campaign here or report; - 15 campaigns with 15M impressions & 50 joint partners; - 100 KOLs for 50+ exciting activities with 100 on-air videos in the Ambassadors Program. 7. 70+ AMAs/ Panel Discussion series
Stickman’s Battleground
Singapore
Koa-Sha Media Vietnam
Vietnam
Marubeni Heavy Equipment Co. Ltd (KOMATSU)
Processed 500+ business documents, coordinated with 7 departments and 50 clients, managed $3.5M in contracts and payments, and supported sales targets through data analysis and cross-functional communication.
GIAMIN Vietnam Co., LTD
Vietnam
Closed record-breaking 20,000 sqm. in leases within 3 months by securing 150+ partner leads, understanding client needs, negotiating agreements, and providing market insights—earning “Star of the Month” recognition.
BA