Loan Do (Le Do)

Kaia is Asia’s largest Web3 infrastructure, formed from the merger of Klaytn and Finschia, with over 420 DApps and more than 250 million users.

• Spearhead GTM strategy post-merger, positioning Kaia as a high-performance Layer 1 for Asia’s next-gen Web3 economy;
• Drive localized marketing plans across 6+ Asian regions, growing user engagement through community-led campaigns, education, and gamification;
• Launched the “Kaia Rise” and “Kaia Vibes” programs in Vietnam with 250% community growth and 20+ ecosystem partners activated
• Lead the Kaia Vietnam ambassador & KOL program with 50+ participants, improving brand affinity and user-generated content by 300%;
• Coordinate online-to-offline (O2O) activations including 3 city meetups in Vietnam, with 400+ attendees, 50+ partners, and 5 co-hosted panels;
• Enhance brand perception through strategic media collaboration, user education, and storytelling that focuses on Web3 simplicity, speed, and value creation.

SoSoValue is revolutionizing cryptocurrency investment research with AI, providing data-driven insights for over 12 million users across global markets.

• Lead Vietnamese market expansion, community building & local partnerships to contribute to 180M TVL within 3 weeks post-index launch;
• Develop GTM strategies for the launch of SoSoValue’s four sector-specific index tokens (MAG7.ssi, MEME.ssi, DEFI.ssi, USSI), supporting user education and adoption;
• Launched YouTube, TikTok, Instagram & Facebook channels, growing to 65K+ followers and 3M+ video views within 30 days through creator collabs and trend jacking;
• Expand affiliate & ambassador programs to drive user growth and decentralize educational content, with 1M+ campaign participants and 45M+ impressions;
• Manage community-led activations across X and Telegram with a 500%+ increase in DAU and a 10-17% engagement rate;
• Collaborate with 100+ top-tier Vietnamese & global media, KOLs, and communities to amplify product awareness and create an educational loop around real-time market insights.

The ultimate development & distribution platform for Web3 Mobile Games, strongly backed by Aptos Foundation, Sotatek & VNext. X | Telegram | Discord

• Established visionary plans using OKRs;
• Built concept, narratives, pitch deck and successfully pitched for $350K grant from Aptos Foundation;
• 25 onboarded partners & 50+ on the wait list from devs, media, Kols, protocols;
• Operated marketing execution for 450% social & community growth in 6 months, 8-18% engagement rate with 75K followers and 75K community members;

Monsterra NFT Game is a revolutionary Free P2E NFT Game with Multi-chain Integration. It was previously among the top five games on BNB Chain, Avalanche, OKT Chain, and Aura Network, with over 500,000 gamers—Data & Ranking by DappRadar.

• Research, segment & build up OKRs partnership growth;
• Secured $2M funds in a Private Sale led by Hashed, Huobi Ventures, Icetea Labs, Shima Capital, Salad Ventures, and other top VCs, orchestrating pitch decks, engaging 100+ potential VCs/Partners, and managing due diligence, SAFTs, and investors reporting.
• 3 successful INOs in the quickly sold-outs: 20K boxes in 10s on BinanceNFT, 900 boxes in 15 mins on Gamefi.Org and Metaverse Starter;
• $400K IDO sold out on Poolz, GameFi.Org & RedKite;
• Grow & manage partnership network of 150++ partners locally & globally mainly focusing on web2/ web3 partners including:
• 4 Network Partners: BNBChain, OKTC, Avalanche, Aura Network
• 10 top PR partners: Cointelegraph, MarketWatch, Yahoo, Benzingza, FinPR, BlockPR
• 50 media partners: Coin68.com, Kyros Ventures, AVG, CoinMuhendisi, Gains Associates, Nik Chain Brokers, MGG, GGG, HC Capital & others
• 50 global & local KOLs, 75 Top Gaming Youtubers for promotion.
• Key markets: SEA countries, Brazil, Russia, Japan, US, UK
• Monitor cross-marketing activities, including co-host events, promotions, and integration for social/ community engagement. Latest Easter Campaign here or report;
• 15 campaigns with 15M impressions & 50 joint partners;
• 100 KOLs for 50+ exciting activities with 100 on-air videos in the Ambassadors Program.
• 70+ AMAs/ Panel Discussion series

• Conduct market research and analysis and set up a partnership plan;
• Develop & expand business relationships with 400++ Ventures, Guilds, KOLs;
• Successfully called for investment from nearly 20 Ventures Capital including CSP DAO, BCA Investment, KV Ventures, Excalibur Capital, DnR Labs, Cryptoiz, Token Hunter...) with $1,4M total fundraised at Private Sale;
• Manage the strong partnerships with 300 global & local partners.

• Develop 100+ proposals, pitch, negotiate contracts, and manage 50 marketing campaigns;
• Coordinate and deliver 10+ client service programs;
• Achieve outstanding sales of nearly $1M, exceeding KPIs;
• Manage 70+ key clients (ANA, Fujitsu, Honda, Rohto, PepsiCo Suntory, Tiki, Lazada), earning credibility and appreciation. Sync.JAPAN Spotlight (Talkshow) e-Rally Japan (Mobile App) Fujitsu World Tour 2018 — Vietnam Doraemon Tour 2019 — Vietnam ANA Vip Reception| NHK Symphony Orchestra, Tokyo - Vietnam 2018 Feel Japan Festival - Vietnam

Processed 500+ business documents, coordinated with 7 departments and 50 clients, managed $3.5M in contracts and payments, and supported sales targets through data analysis and cross-functional communication.

Closed record-breaking 20,000 sqm. in leases within 3 months by securing 150+ partner leads, understanding client needs, negotiating agreements, and providing market insights—earning “Star of the Month” recognition.