Senior Performance Strategist

About the role

Liftoff is seeking a Senior Performance Strategist to join our team in Beijing. You will focus on driving growth and optimizing mobile marketing campaigns for our diverse client base.

Key facts

What you'll do

• Manage and scale mobile user acquisition campaigns to meet client performance targets.
• Analyze campaign data to identify trends and improve return on ad spend.
• Collaborate with internal teams to refine creative assets and targeting strategies.
• Provide strategic recommendations to clients based on performance metrics and market insights.
• Monitor industry shifts and adjust campaign tactics to maintain competitive advantage.

Requirements

• Proven experience in mobile performance marketing or user acquisition.
• Deep understanding of the mobile advertising ecosystem and ad tech platforms.
• Ability to interpret complex data sets and translate them into actionable strategies.
• Strong communication skills for managing client relationships and internal coordination.
• Professional proficiency in English and Mandarin.

Skills & tools

• Mobile advertising platforms
• Data analysis and reporting
• Campaign management software
• Performance marketing metrics (CPI, ROAS, LTV)

Practical notes

• Please submit your application through the official Liftoff careers portal.