Head of Sales, Central

About the role

Life360 is seeking a regional leader to manage our Central sales team and drive revenue growth across key markets including Chicago, Minneapolis, and Detroit. You will oversee a group of sellers, refining our sales culture and expanding our footprint in CTV, programmatic, and data-driven advertising.

Key facts

What you'll do

• Manage, mentor, and coach a regional sales team to ensure consistent quota attainment and pipeline discipline.
• Oversee regional revenue targets, forecast accuracy, and overall pipeline health for agency and brand-direct accounts.
• Pitch the full Life360 Ads suite, including managed direct, programmatic/PMP, CTV, video formats, and audience extension.
• Translate first-party behavioral data into actionable proposals that align with client measurement goals.
• Collaborate with the Platform team to strengthen relationships with trading desks and DSPs.
• Represent the company at industry conferences and client meetings.
• Partner with Product, Marketing, and Ad Operations to execute regional account plans and bring new solutions to market.

Requirements

• 12+ years of experience in digital media sales, including at least 6 years in a management or team lead capacity.
• Established relationships with holding companies such as Omnicom, Publicis, WPP, and Dentsu, as well as independent agencies in the Central market.
• Proven expertise in audience-based selling and positioning first-party data.
• Technical knowledge of the CTV and video landscape, including measurement tools like iSpot, Nielsen ONE, and VideoAmp.
• Understanding of measurement methodologies, including brand lift, incrementality testing, and MMM integration.
• Proficiency in Salesforce for reporting and forecasting.
• Bachelor's degree or equivalent.

Skills & tools

• Salesforce
• Programmatic/PMP sales
• CTV/Video ecosystem
• Measurement tools (iSpot, Nielsen ONE, VideoAmp)
• First-party data strategy

Practical notes

• Salary range: $190,000 to $215,000 USD plus sales bonus eligibility.
• Compensation includes equity, medical, dental, vision, life and disability insurance, and a 401(k) with company match.
• Benefits include flexible PTO, 12 company-wide holidays, and two week-long company shutdowns annually.
• Life360 is an AI-native organization; candidates may be evaluated on their proficiency with AI tools during the interview process.
• We are an equal opportunity employer.