Director of Sales, Central

About the role

This leadership position will manage a sales team focused on a key geographic region for Life360 Ads. You will be responsible for driving revenue growth and developing a high-performing sales culture within the Central United States. This is an opportunity to shape a significant part of our advertising business.

Key facts

What you'll do

• Guide, mentor, and develop a team of sales professionals, establishing high standards for performance and client engagement.
• Achieve regional revenue objectives and ensure the team maintains accurate forecasting and pipeline management.
• Drive sales conversations centered on audience data and first-party insights, connecting them to client measurement needs.
• Present and sell the full range of Life360 Ads products, including direct sales, programmatic offerings, CTV, and video advertising.
• Collaborate with product and platform teams to expand programmatic revenue and strengthen relationships with trading desks.
• Emphasize measurement outcomes in sales pitches, linking Life360's audience data to client-defined results.
• Create and implement strategic account plans for the region, ensuring data integrity in Salesforce.
• Work with marketing, product, and operations teams to introduce new offerings and close complex deals.
• Represent Life360 Ads at industry events and client meetings.

Requirements

• A minimum of 12 years in digital media sales, with at least 6 years in a sales management or team leadership capacity.
• Extensive experience with audience-based selling, including positioning first-party data and behavioral targeting to media buyers.
• Proven success in CTV and video sales, with a strong understanding of the buying landscape and measurement tools like iSpot, Nielsen ONE, and VideoAmp.
• Proficiency in programmatic sales, including experience with Private Marketplaces (PMPs) and managing trading desk relationships.
• Familiarity with measurement methodologies such as brand lift studies, marketing mix modeling (MMM) integration, incrementality testing, and attribution.
• Direct sales experience with clients and agencies, including established relationships with major holding companies and independent agencies in the Central market.
• A consistent history of meeting and exceeding sales targets, and building teams that achieve similar results.
• Strong communication and presentation abilities.
• Competency in using Salesforce for pipeline management, forecasting, and reporting.
• A Bachelor's degree or an equivalent combination of education and experience.

Nice to have

• Experience selling in the Chicago, Minneapolis, or Detroit markets.

Skills & tools

• Salesforce
• Digital media sales
• CTV and video advertising
• Programmatic advertising
• Audience-based selling
• Measurement and analytics

Practical notes

• Salary range for this position in the US is $190,000 to $215,000 USD, plus eligibility for a sales bonus.
• Compensation will be determined based on individual background, experience, and geographic location.
• Benefits include medical, dental, vision, financial, and other benefits, as well as equity.
• Candidates should be located in or willing to relocate to the Chicago area.
• The company is AI Native, and candidates may be asked to demonstrate proficiency with AI tools during the interview process.
• Applications are encouraged from candidates who may not meet every qualification.