Director, Audience & Ad Solutions GTM

About the role

This position acts as the crucial link between Life360's advertising products and the market. You will be responsible for defining how new ad offerings reach potential buyers, developing the necessary solutions for sales teams, and ensuring advertiser feedback informs product development. This is an opportunity to build a new advertising business from its early stages.

Key facts

What you'll do

• Develop and implement comprehensive go-to-market strategies for Life360's advertising products, from initial planning through market launch and user adoption.
• Shape the advertising product roadmap by representing advertiser and sales team perspectives, incorporating market analysis and feedback into product decisions.
• Create specialized advertising solutions tailored to specific industries and focused on measurable advertiser outcomes, such as store visits or purchase increases.
• Equip sales teams with the necessary resources, including training, messaging, and packaged solutions, to effectively sell new advertising products.

Requirements

• A minimum of 12 years of experience in digital advertising, with substantial leadership experience in product marketing, solutions development, go-to-market strategy, or ad product strategy at a large advertising platform.
• Demonstrated ability to lead cross-functional teams, including Product, Marketing, Sales, and Legal, aligning diverse stakeholders effectively at a director level.
• Experience building industry-specific ad solutions or outcome-based advertising products from inception.
• Strong understanding of product development alongside commercial business principles, with the ability to navigate both technical and sales conversations.
• A history of influencing product development direction rather than solely executing existing plans.
• Proven success in creating go-to-market strategies and sales solutions from the ground up.
• Experience managing and developing teams.
• Excellent communication skills, capable of simplifying complex information for both technical and business audiences.
• Comfort working with limited information and driving towards solutions.
• Experience developing joint business plans or partnership frameworks with major advertisers or agencies.
• A Bachelor's degree is required.

Nice to have

• An MBA or equivalent advanced degree.

Skills & tools

• Digital advertising platforms
• Product marketing
• Go-to-market strategy
• Sales enablement
• Cross-functional leadership
• Verticalized ad solutions
• Outcome-based advertising products

Practical notes

• Salary range: $156,000 - $231,000 annually.
• Compensation includes base pay, equity, and a comprehensive benefits package.
• Benefits include medical, dental, vision, life, and disability insurance (100% paid for employees), 401(k) with company match, mental wellness programs, flexible paid time off, company shutdowns, learning and development opportunities, and remote work support.
• Employees receive a free Life360 Platinum Membership and free Tile products.
• Life360 is a remote-first company.
• AI tool usage during interviews may vary by role; candidates will receive specific guidance.
• All applicants are encouraged to apply, even if they do not meet every qualification.