Senior Designer, B2B Ads

About the role

Life360 is seeking a Senior Designer to lead the visual direction and strategy for all business-to-business marketing initiatives. This role involves creating compelling materials that communicate the value of Life360 Ads to media buyers and partners. You will be instrumental in shaping the perception of our advertising products.

Key facts

What you'll do

• Take ownership of design projects from initial concept through final delivery, ensuring accountability for the outcome.
• Develop pitch decks, informational one-pagers, and sales support collateral to articulate the advantages of choosing Life360 for advertising.
• Produce advertisements, social media graphics, and digital campaign assets, including both static and animated elements, designed to capture attention and encourage engagement.
• Design materials for events such as conferences and trade shows, including signage, booth visuals, and branded digital displays.
• Construct web pages, landing pages, and digital interfaces for business-to-business advertising campaigns.
• Create press kits, success stories, and white papers that highlight achievements and performance data.
• Maintain and evolve design systems, brand guidelines, and asset libraries to ensure consistency across all communications.
• Collaborate with strategists, sales teams, product managers, and marketing professionals to translate project requirements into effective visual designs.
• Work efficiently to incorporate feedback and revise designs, meeting project deadlines without undue pressure.
• Participate in brainstorming sessions, celebrate team successes, and actively contribute to the development of the Life360 Ads brand identity.

Requirements

• Possess at least 6 years of experience in designing for business-to-business, advertising, or Software as a Service (SaaS) contexts. A portfolio is required.
• Demonstrate expert proficiency with Figma and the Adobe Creative Suite, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro.
• Understand business-to-business messaging strategies and be capable of designing across various formats such as campaigns, advertisements, motion graphics, video, presentations, websites, print, and events.
• Exhibit strong foundational design skills in typography, color theory, layout, visual hierarchy, and storytelling.
• Approach design with a focus on return on investment, understanding factors that drive engagement and conversion beyond pure aesthetics.
• Be a self-starter who can manage projects independently, requiring minimal supervision and proactively solving problems.
• Show enthusiasm for building a new brand and see Life360 Ads as an opportunity to influence market perception.
• Maintain excellent organizational skills for managing files and workflows to ensure smooth project progression.
• Hold a Bachelor's degree in Design, Marketing, Communications, or a related field, or possess equivalent practical experience.

Nice to have

• Experience in marketing for advertising technology, martech, adtech, or media tech B2B sectors.
• A portfolio showcasing motion graphics, animation, or video production work.
• Basic knowledge of HTML/CSS or familiarity with web design principles and responsive design.
• Experience working with design systems and component-based design methodologies.
• Prior experience in startup or rapidly growing company environments.

Skills & tools

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
• B2B Messaging Strategy
• Campaign Design
• Motion Graphics
• Web Design
• Print Design
• Event Design
• Typography
• Color Theory
• Layout
• Visual Hierarchy
• Storytelling
• ROI-focused Design
• Project Management
• Brand Guideline Development
• Design Systems

Practical notes

• Salary range: $91,000 - $133,000 USD annually. Final compensation will depend on factors such as geographic location, knowledge, skills, and experience.
• Comprehensive benefits package includes medical, dental, vision, financial, and other benefits, along with equity.
• Visa sponsorship is not available for this position.
• Travel requirements are not specified.
• Application deadline is not specified.