Principal Client Partner, New York/Atlanta

About the role

Life360 is seeking a seasoned sales professional to drive advertising revenue by fostering strong client and agency relationships. This role is key to promoting the value of family connection through our integrated advertising solutions, including those from the recently acquired Nativo platform. You will act as an individual contributor focused on achieving financial targets.

Key facts

What you'll do

• Consistently meet or surpass quarterly and yearly revenue targets through proactive engagement and consultative selling.
• Discover new business prospects with media buying agencies and direct clients.
• Act as a trusted advisor to clients, understanding their marketing objectives and developing customized native and content marketing campaigns using the Nativo platform.
• Cultivate a robust sales pipeline by actively engaging clients through outreach, meetings, presentations, and proposals.
• Lead strategic discussions and brainstorming sessions with clients and agencies to design effective, results-oriented campaigns.
• Respond to requests for proposals and collaborate internally to deliver strong proposals and media plans.
• Travel as necessary for client meetings, industry events, and relationship building.
• Represent Life360 at industry events, highlighting our unique market value.

Requirements

• Minimum of 7 years in digital media or advertising sales, with experience in strategic selling, programmatic media, CTV, or video advertising.
• Demonstrated success in selling to both brands and agencies, managing a mix of direct and programmatic deals.
• Familiarity with brand storytelling, audience segmentation, campaign optimization, and digital advertising technologies.
• Proven ability to prospect, manage the entire sales cycle, and build lasting client relationships.
• Strong communication, negotiation, and presentation capabilities.
• Comfort working independently in a fast-paced environment.
• Proficiency with MS Office, Google Workspace, and Salesforce.

Skills & tools

• MS Office
• Google Workspace
• Salesforce
• Nativo platform

Practical notes

• Salary range: $147,500 - $195,000 USD base, plus bonus eligibility.
• Compensation includes quarterly bonuses based on performance, equity, and a comprehensive benefits package.
• Benefits include 100% employer-paid medical, dental, vision, life, and disability insurance, 401(k) with company match, mental wellness programs, flexible PTO, company holidays, learning and development opportunities, remote work support, a free Life360 Platinum Membership, and free Tile products.
• Candidates must be located in the New York or Atlanta area.
• Life360 is a remote-first company.
• Visa sponsorship is not available for this role.