Principal Client Partner, Central

About the role

Life360 is seeking a seasoned sales professional to drive revenue growth by building and nurturing client relationships. This role is key to promoting the value of our advertising solutions, which integrate family connection with brand objectives.

Key facts

What you'll do

• Achieve revenue targets through proactive client engagement and consultative sales approaches.
• Discover and develop new business prospects within media agencies and direct client accounts.
• Act as a trusted advisor, understanding client marketing goals and developing custom content marketing programs using the Nativo platform.
• Cultivate a robust sales pipeline through consistent outreach, meetings, and presentations.
• Lead strategic discussions with clients and agencies to design impactful campaigns.
• Respond to requests for proposals and collaborate internally to create compelling proposals.
• Travel to meet clients and attend industry events to strengthen relationships.
• Represent Life360 at industry functions, highlighting our unique market position.

Requirements

• A minimum of 7 years in digital media or advertising sales, with experience in strategic sales, programmatic advertising, CTV, or video.
• Demonstrated success selling to both brands and agencies, managing a mix of programmatic and direct deals.
• Familiarity with brand storytelling, audience segmentation, campaign optimization, and digital advertising technologies.
• Proven ability to prospect, manage the full sales cycle, and build lasting client connections.
• Strong communication, negotiation, and presentation capabilities.
• Comfort working independently in a dynamic, fast-paced setting.
• Proficiency with MS Office, Google Workspace, and Salesforce.
• Must reside in the Chicago or Texas areas.

Nice to have

• Experience with AI tools in a professional context.

Skills & tools

• MS Office
• Google Workspace
• Salesforce
• Nativo platform

Practical notes

• Visa sponsorship is not available for this position.
• Travel is required for client meetings and industry events.
• Benefits include comprehensive medical, dental, and vision insurance (100% employer-paid for employees), 401(k) with company match, mental wellness programs, generous paid time off, company shutdowns, learning and development opportunities, remote work support, a free Life360 Platinum Membership, and free Tile products.
• As an AI-native company, candidates may be asked to demonstrate AI tool proficiency or discuss their use of AI during the interview process. Specific guidance will be provided by the recruiter.