Principal Client Partner, Central

About the role

Life360 is seeking a dedicated individual to join our advertising team. This role is focused on building and strengthening relationships with clients and agencies to drive revenue growth. You will be instrumental in showcasing the value of our platform and delivering tailored solutions to meet advertiser needs.

Key facts

What you'll do

• Consistently achieve revenue targets through proactive client engagement and consultative sales approaches.
• Discover and develop new business prospects within media buying agencies and directly with brands.
• Act as a trusted advisor to clients, understanding their marketing objectives and creating customized content marketing programs using the Nativo platform.
• Cultivate and manage a robust sales pipeline through consistent outreach, calls, meetings, presentations, and proposal development.
• Lead strategic discussions and collaborative ideation sessions with clients and agencies to design impactful campaigns.
• Respond to requests for proposals and work with internal teams to produce compelling proposals and media plans.
• Travel as required for client meetings and industry events to foster relationships.
• Represent Life360 at industry functions, highlighting our unique market position.

Requirements

• A minimum of 7 years of experience in digital media or advertising sales, with a background in strategic selling, programmatic media, CTV, or video advertising.
• Demonstrated success in selling to both brands and agencies, managing both direct and programmatic deals.
• Familiarity with brand storytelling techniques, audience segmentation, campaign optimization, and digital advertising technologies.
• Proven ability to prospect effectively, manage the entire sales cycle, and build enduring client partnerships.
• Strong capabilities in communication, negotiation, and presentation.
• Comfort and effectiveness working independently in a dynamic, fast-paced environment.
• Proficiency with MS Office, Google Workspace, and Salesforce.
• Must reside in the Chicago or Texas areas.

Nice to have

• Experience with AI tools and their application in sales and marketing.

Skills & tools

• MS Office
• Google Workspace
• Salesforce
• Nativo platform

Practical notes

• Visa sponsorship is not available for this position.
• Travel is required for this role.
• Benefits include comprehensive medical, dental, and vision insurance (100% employer-paid for employees), 401(k) with company match, mental wellness programs, flexible paid time off, company-wide shutdowns, learning and development opportunities, remote work support, a free Life360 Platinum Membership, and free Tile products.
• As an AI Native company, you may be asked to demonstrate proficiency with AI tools during the interview process. Please discuss AI usage with your recruiter.