Founding GTM Associate

About the role

Join a pre-seed AI company to establish its North American market strategy from the ground up. This role involves direct collaboration with founders to define customer profiles, market reach, and growth strategies. It offers significant ownership in building an AI company's initial market presence.

Key facts

What you'll do

• Generate new business leads across North America using email, LinkedIn, cold calls, and referrals.
• Identify and confirm ideal customer profiles, buyer personas, and messaging through customer conversations.
• Manage discovery calls, product demonstrations, follow-ups, and assist founders in closing initial deals.
• Communicate customer feedback to the product team to influence product development and positioning.
• Conduct ongoing experiments with messaging, outreach channels, AI tools, workflows, and GTM concepts.
• Develop the sales process and guidelines for future sales development and account executive teams.

Requirements

• 1-4 years of experience in startups, SaaS, AI, growth, or GTM roles.
• Experience selling to or collaborating with North American clients.
• Excellent written and verbal communication abilities.
• Enjoys engaging with customers to understand their perspectives.
• Highly self-motivated and comfortable navigating undefined situations.
• Capable of establishing tools, processes, and culture for a top-tier sales function.

Nice to have

• Experience with growth for AI or automation products, understanding enterprise AI adoption psychology.
• Background in early-stage or zero-to-one environments, comfortable with ambiguity.
• Views sales as problem-solving rather than just delivering pitches.
• Desires ownership of a sales target, a business function, and significant equity.

Skills & tools

• Outbound prospecting (email, LinkedIn, cold calling)
• Customer discovery
• Product demonstrations
• Sales process development
• AI tools (for GTM experimentation)

Practical notes

This role is based in Bengaluru but requires working North American hours. Every early employee has a significant impact, shaping initial deals and team scaling before Series A funding.