Social Media Strategist

About the role

Level is seeking a Senior Social Media Strategist to lead social media efforts across various platforms. This role involves building brand presence and audience engagement, as well as managing the company's reputation and responding to critical situations online. You will shape how students, parents, and educators interact with Level's educational products.

Key facts

What you'll do

• Develop and implement comprehensive social media strategies for platforms including TikTok, Instagram, Facebook, YouTube, Discord, Reddit, and X.
• Oversee the creation and publication of engaging educational content, such as short-form videos, Reels, carousels, threads, and live sessions, for various audiences.
• Act as the primary social media voice during sensitive moments, managing crisis response protocols and coordinating with legal and communications teams.
• Monitor brand mentions, sentiment, and emerging conversations across platforms to identify and address reputational risks early.
• Optimize content for each platform's unique audience and algorithms to maximize reach, engagement, and conversion.
• Select and implement social media management, scheduling, and listening tools for the team.
• Build and maintain active online communities, responding to comments and messages with professionalism and care.
• Collaborate with Content, Creative Services, Communications, Publishing, and Marketing teams to ensure brand consistency and aligned campaign messaging.
• Track and analyze key performance metrics like engagement, reach, conversions, and sentiment to refine strategies.
• Support social media components for product launches, seasonal campaigns, and paid social initiatives.
• Stay informed about emerging social trends, tools, creators, and shifts in the education and EdTech landscape.

Requirements

• At least 5 years of hands-on social media management experience, with a track record of managing TikTok, Instagram, Facebook, and X for a brand.
• Proven experience in crisis communications or reputation management on social media.
• Strong judgment in deciding when to respond, escalate, or disregard social media interactions under pressure.
• Demonstrated ability to adapt content for different platform audiences and best practices.
• A strong portfolio showcasing growth in followers, engagement rates, and campaign outcomes.
• Excellent written and verbal communication skills, capable of crafting engaging captions and measured holding statements.
• Experience collaborating with creative, content, and marketing teams in a fast-paced setting.
• Strong analytical skills, proficient with native platform analytics, Meta Business Suite, TikTok Analytics, Google Analytics, and social listening tools like Meltwater or Brandwatch.

Nice to have

• Background in EdTech, consumer subscription products, or live-service gaming.
• Experience building CRM programs for multilingual or Spanish-speaking audiences.
• Familiarity with COPPA consent management platforms (e.g., k-ID, SuperAwesome).
• Experience scaling CRM programs across multiple subscription tiers.

Skills & tools

• TikTok
• Instagram
• Facebook
• YouTube
• Discord
• Reddit
• X
• Meta Business Suite
• TikTok Analytics
• Google Analytics
• Social listening tools (e.g., Meltwater, Brandwatch)

Practical notes

• EdTech, consumer, gaming, or education-related experience is strongly preferred.
• A passion for education and EdTech is a significant plus.