Sports Management Coach

About the role

Leland is seeking a seasoned Sports Management Coach to partner with ambitious individuals pursuing careers in the sports business world. In this capacity, the hired professional will be responsible for delivering expert instruction on critical topics such as athlete representation, strategic deal making, and modern marketing practices. The role involves a deep collaboration where the coach assists students with holistic career development, guiding them from initial concept to tangible professional outcomes. You will own the educational experience by structuring lessons that translate complex industry frameworks into actionable steps for clients. The position requires a proactive mindset to not only teach theory but to demonstrate how concepts apply in real-world sports environments. You will act as a mentor who empowers clients to take ownership of their career trajectory with confidence and clarity. This is an opportunity to shape the next generation of sports professionals by providing them with the tools and mindset necessary for long term success. Your work will directly influence how individuals navigate the competitive landscape of sports business.

Key facts

What you'll do

• Conduct instructional sessions that break down fundamental sports business concepts including athlete representation, contract negotiation, sponsorship planning, and marketing strategy.
• Facilitate skill building workshops that guide learners in developing practical abilities for event planning, facility operations, fan interaction, media communication, data analysis, sports law, and brand building.
• Execute career advancement support by refining resumes, crafting targeted cover letters, optimizing LinkedIn profiles, preparing for high stakes interviews, and advising on compensation negotiation.
• Mentor individuals who are building independent careers by assisting with networking strategies and tailored freelancing approaches.
• Design personalized learning paths that address the specific gaps and strengths of each client while aligning with industry standards.
• Analyze current sports market trends and translate these insights into practical advice that helps clients position themselves competitively.
• Utilize digital communication platforms to deliver engaging virtual sessions that maintain high levels of interaction and learning retention.
• Track client progress through structured feedback mechanisms and adjust coaching methodologies to ensure continuous improvement.
• Collaborate with other Leland team members to share best practices and enhance the overall quality of the coaching program.
• Support clients in building confidence through structured practice sessions that simulate real world scenarios they will face in the industry.
• Provide clear, professional guidance on legal and ethical considerations within sports management to ensure clients make informed decisions.
• Encourage the development of critical thinking skills so clients can solve complex problems independently over time.

Requirements

• Demonstrate a professional background in sports management with verifiable experience in relevant roles or projects.
• Provide evidence of previous coaching or mentoring experience that shows an ability to guide others toward their goals.
• Show a proven track record of clearly explaining business and strategic ideas within the sports sector to diverse audiences.
• Possess strong written and verbal communication skills that enable precise and effective interaction with clients from various backgrounds.
• Exhibit self discipline and time management skills necessary to manage your own schedule and meet client expectations without direct supervision.
• Have a solid understanding of the sports industry landscape including key organizations, current trends, and emerging opportunities.
• Commit to maintaining a professional demeanor and high ethical standards in all interactions with clients and colleagues.
• Be comfortable working remotely and using digital tools to deliver high quality coaching experiences across virtual platforms.

Skills & tools

• Athlete Representation
• Contract Negotiation
• Sponsorship Strategy
• Sports Marketing
• Event Management
• Facility Management
• Fan Engagement
• Media Relations
• Sports Analytics
• Sports Law
• Brand Development

Practical notes

• Coaches conduct sessions virtually and manage their own schedules.
• Leland is an equal opportunity employer.