Head of Growth Marketing and Lifecycle

About the role

Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. You will own the strategy and execution of our high-stakes demand engine, directly responsible for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue in a market where 95% of revenue is marketing-led. This role requires a strategic and hands-on leader based in New York who will build a modern, AI-augmented growth engine to unlock our next phase of maturity and evolution. You will transform our buyer journey into a scalable, high-velocity machine that bridges the gap between initial acquisition and long-term customer retention. As we evolve from a people enablement tool to a comprehensive HR platform, your mission is to ensure our marketing tactics match our expanding vision. You are a high-output operator who leads with clarity, urgency, and empathy while shifting the growth trajectory of a category-defining company. You are not just an observer of the AI revolution; you are bullish on its potential to enhance human creativity and efficiency through relentless experimentation.

Key facts

What you'll do

Architect the AI-augmented Growth Engine by reimagining marketing for the AI era and building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.

Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline, leading our high-stakes demand engine that fuels our global sales organization.

Design market-focused go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.

Master the full buyer journey by bridging the gap between initial acquisition and customer expansion, building lifecycle programs that unlock upsell opportunities and drive long-term platform adoption.

Partner for GTM excellence by collaborating closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities and strategic objectives.

Lead and empower a high-performance team of growth experts, mentoring team members and fostering a culture centered on performance, accountability, and continuous improvement.

Conduct rigorous experimentation with modern growth metrics, attribution models, and testing frameworks to constantly refine our approach and maximize impact.

Manage multi-million marketing budgets with precision, optimizing spend allocation across paid, organic, website/CRO, and lifecycle channels to deliver predictable results.

Embrace hands-on AI fluency by successfully embedding AI tools and agents into marketing workflows for faster decisions, improved scalability, and superior outcomes.

Build strong partnerships with RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success, and executive stakeholders to ensure alignment across the organization.

Requirements

You must possess significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS environments where outcomes were directly tied to revenue.

You need a proven track record of owning pipeline or revenue outcomes, not just lead generation, demonstrating that your work directly contributed to the top and bottom line.

You have experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing, showing mastery of the entire acquisition-to-retention spectrum.

You must have hands-on AI fluency and experience successfully embedding AI tools and agents into marketing workflows to achieve faster decisions and improved scalability.

You have a deep understanding of modern growth metrics, attribution models, and experimentation frameworks that guide data-driven decision making.

You are experienced managing multi-million marketing budgets with precision and strategic oversight.

You must demonstrate strong partnership skills with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success, and executive stakeholders.

You have leadership experience building and scaling high-performing growth teams that deliver consistent results in fast-paced, high-growth settings.

You are a builder with a high agency mindset, capable of materially shifting the growth trajectory of a category-defining company across North America and EMEA.

Nice to have

Only include preferred items if they exist in the SOURCE documentation.

Practical notes

Location: New York

Engagement: Full-time

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