Eujin (Lauren) Lee
Ecosystem strategy and business development professional with 5+ years of experience scaling Web3 infrastructure, institutional DeFi, and tokenized asset ecosystems across Asia and global markets. Experienced in structuring strategic partnerships among exchanges, wallets, protocols, asset issuers, and institutional stakeholders while translating complex blockchain products into scalable distribution strategies.
Combines business development, product thinking, and go-to-market execution with PhD research in blockchain-enabled digital economies.
Experience
Business Development Manager at Binance Web3 Wallet
Binance
(Strategic Ecosystem Development) Built strategic partnerships across exchanges, protocols, foundations, RWA issuers, institutional funds and ecosystem partners to expand Binance Wallet's distribution network and designed joint GTM strategies integrating wallet infrastructure, Alpha campaigns, Launchpad, and ecosystem incentives.
(Institutional Product Distribution) Worked cross-functionally with Product, Legal, Compliance, Marketing and Operations to commercialize new Web3 products across multiple jurisdictions.
(On-chain Asset Operations) Coordinated token launch operations including Alpha, Prime Sale, vesting contracts, liquidity planning and ecosystem readiness.
(Growth Strategy) Designed scalable partner acquisition models generating 100K+ users through ecosystem leverage instead of paid acquisition.
Business Development Lead & Manager
Burrito Wallet
Advised global Web3 projects on Korea market entry strategy, localization, token community growth and wallet distribution, closing over 70 strategic partnership agreements across protocols, VCs and ecosystem partners.
Business Strategist
Stan World
Designed growth strategy for a digital-asset-based fan economy through behavioral analysis
Contributed in designing IR deck and supporting narratives for closing series A deals of raising 3M in valuation of 23M.
Professional Intern
United Nations — ECLAC
Supported in completing Korea–Latin America institutional cooperation report, authored donor-country reports and conducted policy-level data analysis.
In cooperation with Korean Embassy in Chile, hosted cultural events for Chilean locals to learn about Korean culture.
Education
Sogang University
Ph.D. Candidate
Dissertation in Progress
Seoul National University
M.A.
Sogang University
B.A.
Skills
CORE COMPETENCIES
Business Development & Partnerships
Ecosystem Partnerships · Strategic Partner Acquisition · Outbound Lead Generation · dApp & Wallet Integrations · Cross-Chain Partnerships · MOU & Term-Sheet Negotiation
Growth & Go-to-Market
User Acquisition · Campaign Strategies · GTM Executions · Cross-functional Project Management · Partner Success
Web3 Product & Ecosystem
MiCA Framework · Geo-Compliance · Multi-Sig Governance ·Token Launch Campaigns
Languages
English (Fluent) · Korean (Native) · Japanese (Business) · Spanish (Business)