Lalit Choudhary

Led product design across 5+ concurrent Banking and Insurance programs within a UX Center of Excellence. Built the design team from the ground up, managed design ops and tooling budget, and established the design practice as a strategic function — presenting design strategy and product roadmap influence to C-suite stakeholders quarterly. Design Leadership & Organizational Impact

• Built and scaled a design team of 10 from zero — recruited, onboarded, and mentored designers; established career frameworks, design critique processes, and AI-augmented design practices across the organization.
• Owned design ops and tooling budget — selected and managed Figma, Miro, and prototyping tool licenses; built ROI cases for tooling investments presented to leadership.
• Presented design strategy to CXOs and client executives quarterly — delivered design reviews, product roadmap recommendations, and UX maturity assessments that shaped program priorities and investment decisions.
• Established UX governance and a reusable design system (200+ components) — enforced WCAG 2.1 AA compliance, reduced design-to-dev handoff time, and improved delivery consistency across all programs. Product Design — AI-Powered Platforms
• Aviation & Marine AI Analytics (PEMA Marine, PEMA Aviation, and PEMA): Designed geo-spatial risk visualization, predictive vessel scoring, and AI-powered claims triage. Reduced risk assessment time by 45% by making ML-generated risk scores transparent and actionable for underwriters.
• AI Mortgage Platform (JazzX): Designed the end-to-end borrower experience with document AI, intelligent form pre-fill, and a conversational assistant. Increased application completion by 73% and built the lender operations portal with AI-assisted underwriting — cutting underwriting time by 55% and saving $5.6M annually.
• Insurance Automation (Blue[i] PEMA): Designed human-in-the-loop workflows enabling underwriters and claims agents to review, override, and act on AI-generated decisions with full transparency. Achieved 62% faster policy renewals and $7.8M in portfolio savings.
• AI Explainability & Trust: Created reusable interaction patterns for ML risk scoring overlays, confidence indicators, and AI-generated insight summaries — establishing trust patterns adopted across all AI-driven products in the portfolio. Research & Validation
• Drove user research across 50+ sessions (interviews, usability tests, journey mapping) and translated findings into design decisions that improved task completion rates by 30-40%. Presented research insights directly to client executives to align product direction with user needs. Key Outcomes: 73% App Completion Increase | 55% Faster Underwriting | $7.8M Savings | 91% Task Success

Delivered interaction design for enterprise web applications, collaborating with Product and Engineering on end-to-end design execution and maintaining design consistency across releases.

Designed interaction models and accessible interfaces for data-intensive, compliance-driven regulatory applications. Created end-to-end design deliverables from wireframes through validated prototypes.

Defined product design strategies for clients across healthcare, e-commerce, travel, and enterprise SaaS. Led discovery, user research, design thinking workshops, and full design engagements from concept through developer handoff.

Led a product design team across medical, e-commerce, and enterprise domains. Established design workflows, review processes, and stakeholder alignment frameworks driving design quality standards.