Kuluni Devanarayana

Boutique consultancy specialising in GTM strategy and product positioning for early-stage tech, AI, and Web3 companies globally.

Developed the product marketing thesis for a Bittensor robotics subnet, successfully translating complex edge computing concepts into a $260B market narrative to secure enterprise B2B partnerships.

Spearheaded the Go-to-Market strategy for a global fintech provider, defining product positioning and buyer personas that accelerated market penetration and drove a 40% increase in enterprise adoption.

Built a comprehensive go-to-market database featuring 150+ technical/AI publications and 150+ global industry events to anchor the 2026 visibility strategy for a cybersecurity and tech development studio.

Drove strategic outreach and partnerships, securing high-impact speaking opportunities and media placements for technical founders.

Acted as a lead consultant, directing a cross-functional team of 3 direct reports and managing 35+ PR agency vendors globally, to orchestrate brand campaigns across 42+ global media outlets, ensuring strict brand governance.

Led GTM and product marketing campaigns for Al-adjacent and Web3 products across Social Fi, fashion tech, metaverse infrastructure, and payment rails.

Owned the GTM launch strategy for Promeet, driving 85,000+ user acquisitions within 4 months through targeted ICP positioning frameworks and localized growth campaigns.

Developed multi-ICP positioning and sales enablement frameworks for high-tier partnerships (e.g., Transak x Immutable X), translating complex technological features into clear business value narratives.

Accelerated inbound pipeline by 70% by optimizing product messaging across SEO, digital media, and conversion funnels, directly supporting enterprise business development goals.

Authored and placed technical thought leadership in top-tier outlets (e.g., Wired, Cointelegraph, CCN), translating complex Web3 and Al concepts into clear value narratives that strengthened product positioning and market understanding across global audiences.

Led marketing efforts that resulted in a shortlist for the Entrepreneur E-Business Awards 2024.

Orchestrated and executed appearances on industry-leading podcasts like The Metaverse Podcast and Web3 Unpacked, managing discussions focused on the future of Generative Al and 3D content creation.

Directed end-to-end Go-to-Market (GTM) execution, leading a cross-functional team of developers and UX/UI designers while bridging technical delivery with the strategic business needs of European enterprise clients.

Scaled inbound B2B pipeline by 300% by developing comprehensive sales enablement collateral (pitch decks, case studies, whitepapers, and developer guides) to accelerate enterprise client acquisition.

Formulated a comprehensive market entry strategy for an immersive tech product expanding into the Indian market, defining the competitive landscape, buyer personas (ICPs), and channel distribution.

Owned the product launch and adoption strategy for a digital asset platform, driving $20K+ in initial revenue through targeted product positioning and campaign execution.

Growth and digital marketing for a Fortune 500-backed institution specializing in Data Science, Al, and Digital Media.

Proactively developed and managed a dedicated events website and webinar pipeline, hosting 50+ global webinars that attracted 28,000+ new users across 98 countries.

Managed the integration of AI-powered marketing automation platforms (Haptik, NoPaperForms) to scale the enrollment infrastructure and optimize vendor tools through structured product feedback.

Advised senior leadership on a 0-to-1 Go-to-Market and expansion strategy for AI and Data Science programs, utilizing the Ansoff Matrix to define targeted B2B corporate and B2C positioning.

Defined core brand messaging and conversational user journeys, launching a 90-day campaign calendar that delivered 580,000+ digital engagements and 32,000+ followers.

Spearheaded digital brand strategy and developed winning pitch decks to successfully secure major accounts, including Hutch (telecommunications).

Strengthened skills in positioning, gained audience insights and developed strategic storytelling.

Developed investor collateral and product narratives for a blockchain-enabled e-pharmacy, successfully translating technical models to drive early-stage global investor interest.

Drove digital acquisition strategies, increasing e-commerce revenue by 40% and generating 100,000+ leads through optimized value proposition mapping.

Directed creative execution and multimedia content development for Tier-1 enterprise clients (e.g., Sri Lanka Telecom), delivering data-driven campaigns that strengthened market positioning.

Delivered award-winning campaigns, building strong storytelling and brand foundations.