Kirby Ong
Web3 ecosystem architect and community strategist with 8+ years of experience building and scaling global crypto communities. Proven track record working with multiple unicorns across DeFi and infrastructure. Specialized in ecosystem growth, accelerator design, ambassador systems, strategic partnerships, and founder support. Deeply embedded crypto-native operator with strong network effects across founders, angels, market makers and KOLs. I curate a daily updates channel on Telegram over at https://t.me/kirbycrypto
Experience
Head of Community
Aethir
Led global community operations across DC and TG Revamped community management structure and rebuilt the moderator team Designed and launched the A-Team Ambassador Program to drive grassroots ecosystem growth Implemented structured contributor frameworks inspired by models like Solana Superteams Drove engagement strategies that increased activation and retention across core community segments Acted as bridge between community, marketing, and core team to align messaging and growth initiatives
Investment Associate
Dewhales Capital
Responsible for spearheading investments into Glacier Protocol, Aperture, Ammalgam, Terrace Finance, Beraborrow, Blockless, Fluidity Money, Folks Finance, Layer N, Thruster, Dain Protocol, Blum and others Sourced and led calls with founders of various projects in the space Responsible for coordinating investments within our DAO and handling administrative matters from supporting legal to KYC, and others. POC and responsible for relationships with portcos, leading conversations on partnerships and implementing them.
Community Lead
Bybit
Created and implemented the Bybit Ambassador Programme, grew the global community to 50K and worked with team to educate and motivate ambassadors Responsible for the growth and engagement of the community, and built out the ambassador program, leading a team of 12 across countries like Russia, Thailand and others. POC with partner projects, leading conversations on partnerships and implementing them Create and implement community campaigns that drive the community to enhance the conversion and activation rate as well as brand awareness
Community Lead
Aleph Zero, Euler, Raydium Protocol
Education
University of Adelaide
Bachelor of Business Management
Skills
ADDENDUM
Community Lead & Advisory
In 2016, I started my journey as community manager, for Fantom during their public sale, helping them launch their ICO successfully. Afterwards, I worked with multiple projects like Reserve, Algorand, Near, Celer Network, Oasis, Euler, Goldfinch, Raydium, BitDAO, Ankr, and others. I‘m an advocate for blockchain to solve modern world problems, with crypto's ability to combine engineering, finance, economics, and ownership. I truly believe that blockchain is the paradigm shift of our generation, making the world more efficient and fair in terms of distribution of power. I am also a crypto native, DeFi power user and have donated to multiple gitcoin projects as I believe in and love to support builders. I have a solid understanding of L1 and L2 blockchains and other ongoing trends such as DeFi, NFTs, RWAs. I'm also an angel in Raydium, Shuffle, Berachain, Kodiak, Infrared, LayerN, Movement, Monad and others.