Kirby Ong
Web3 ecosystem architect and community strategist with 8+ years of experience building and scaling global crypto communities. Proven track record working with multiple unicorns across DeFi and infrastructure.
Specialized in ecosystem growth, accelerator design, ambassador systems, strategic partnerships, and founder support. Deeply embedded crypto-native operator with strong network effects across founders, angels, market makers and KOLs. I curate a daily updates channel on Telegram over at https://t.me/kirbycrypto
Experience
Head of Community
Aethir
Led global community operations across DC and TG
Revamped community management structure and rebuilt
the moderator team
Designed and launched the A-Team Ambassador Program
to drive grassroots ecosystem growth
Implemented structured contributor frameworks inspired
by models like Solana Superteams
Drove engagement strategies that increased activation
and retention across core community segments
Acted as bridge between community, marketing, and core
team to align messaging and growth initiatives
Investment Associate
Dewhales Capital
Responsible for spearheading investments into Glacier
Protocol, Aperture, Ammalgam, Terrace Finance,
Beraborrow, Blockless, Fluidity Money, Folks Finance,
Layer N, Thruster, Dain Protocol, Blum and others
Sourced and led calls with founders of various projects in
the space
Responsible for coordinating investments within our DAO
and handling administrative matters from supporting legal
to KYC, and others.
POC and responsible for relationships with portcos,
leading conversations on partnerships and implementing
them.
Community Lead
Bybit
Created and implemented the Bybit Ambassador
Programme, grew the global community to 50K and
worked with team to educate and motivate ambassadors
Responsible for the growth and engagement of the
community, and built out the ambassador program,
leading a team of 12 across countries like Russia, Thailand
and others.
POC with partner projects, leading conversations on
partnerships and implementing them
Create and implement community campaigns that drive
the community to enhance the conversion and activation
rate as well as brand awareness
Community Lead
Aleph Zero, Euler, Raydium Protocol
Education
University of Adelaide
Bachelor of Business Management
Skills
ADDENDUM
Community Lead & Advisory
In 2016, I started my journey as community manager, for Fantom during their public sale, helping them launch their ICO successfully. Afterwards, I worked with multiple projects like Reserve, Algorand, Near, Celer Network, Oasis, Euler, Goldfinch, Raydium, BitDAO, Ankr, and others.
I‘m an advocate for blockchain to solve modern world problems, with crypto's ability to combine engineering, finance, economics, and ownership. I truly believe that blockchain is the paradigm shift of our generation, making the world more efficient and fair in terms of distribution of power.
I am also a crypto native, DeFi power user and have donated to multiple gitcoin projects as I believe in and love to support builders.
I have a solid understanding of L1 and L2 blockchains and other ongoing trends such as DeFi, NFTs, RWAs. I'm also an angel in Raydium, Shuffle, Berachain, Kodiak, Infrared, LayerN, Movement, Monad and others.