Director, Lifecycle Marketing

About the role

Kindred is seeking a Director of Lifecycle Marketing to build and lead our member communications strategy. This role will establish a global, multi-channel system to enhance the member experience and drive engagement across our platform. You will combine strategic thinking with hands-on execution to create personalized journeys that foster long-term loyalty.

Key facts

What you'll do

• Develop and manage the strategic plan for member communication across email, SMS, push notifications, and in-app messaging, optimizing existing programs and launching new initiatives.
• Build the foundational processes for campaign execution, measurement, and reporting, collaborating with data teams to improve personalization and automation.
• Create messaging frameworks for new product launches and marketing campaigns, working with product marketing, product, engineering, and creative teams.
• Act as the voice of the member, translating performance data into insights that inform the organization about member behavior and engagement drivers.
• Integrate advancements in AI, personalization, and marketing technology to continuously enhance the member experience and drive growth.

Requirements

• A minimum of 12 years of experience in lifecycle marketing and CRM strategy, preferably within consumer marketplaces, membership models, or network-based products.
• Demonstrated success in developing high-volume lifecycle programs that achieve measurable business results.
• Experience collaborating closely with product managers, brand teams, data analysts, and engineers, with strong project management and communication abilities.
• A strong analytical approach, capable of extracting actionable insights from complex, multi-channel data and a clear understanding of lifecycle data infrastructure.
• Prior experience with mobile channels such as push notifications, in-app messages, SMS, and WhatsApp, including a defined strategy for their use.
• Hands-on experience building marketing campaigns and automated workflows, including segmenting audiences and designing customer journeys.
• The ability to both execute campaigns directly and develop long-term strategies.
• A proactive and resourceful approach, capable of making progress in ambiguous situations or without established processes.
• Must have experience with Braze, CDP integrations, AI personalization, and localization tools.

Nice to have

• Experience in consumer marketplaces, membership platforms, or network-based businesses.

Skills & tools

• Braze
• CDP integrations
• AI personalization
• Localization tooling
• Email marketing
• SMS marketing
• Push notifications
• In-app messaging
• CRM strategy
• Data analysis
• Project management

Practical notes

• This role offers competitive cash compensation and equity.
• Comprehensive health benefits are provided.
• Enjoy flexible time off and 12 paid holidays annually.
• Members receive 21 credits per year for stays in Kindred homes and a $4,000 annual travel stipend.
• The company operates on a remote-first model with opportunities for in-person gatherings.
• Regular team and company offsites are organized for collaboration and connection.
• Kindred is committed to equal employment opportunities for all applicants.

About the company

Kindred is a members-only network that facilitates home exchanges. The company was founded in 2021 and is headquartered in San Francisco. Kindred operates a platform that enables direct one-to-one home swaps between members. It also offers a credit-based system that allows members to travel by hosting guests in their own homes. The service focuses on North America and Europe. In 2025 the company reported over 300,000 homes listed across more than 150 cities in those regions. The model relies on a verified membership community to build trust between hosts and guests. Members pay for access to the network rather than paying nightly rental fees. The platform includes tools for communication, scheduling, and review management. Kindred positions itself as an alternative to traditional short-term rental marketplaces. The company emphasizes reciprocal hospitality and long-term community building. Its growth reflects increasing interest in home exchange as a travel option. The team works to maintain safety standards through identity verification and member support. Kindred continues to expand its inventory in key urban and vacation destinations. The business combines technology with a membership model to reduce the cost of travel accommodation.