Km
Web3 Startup operator looking into trad tech. Did research for crypto venture investments. Did marketing, strats, and BD for an AI startup that went through Binance Incubation Program. Strats and Content for global KOL accounts. Did marketing for a global Bitcoin DeFi platform with $2.8B in peak AUM.
Experience
Marketing Manager
Solv Protocol
- Engineered an AI-driven market intelligence system using Claude to automate news and narrative scanning, reducing manual research time and enabling real-time pivot strategies for marketing content.
- Architected comprehensive GTM strategies and cross-ecosystem partnership campaigns, driving user acquisition and brand awareness across diverse DeFi landscapes.
- Developed and institutionalized brand frameworks and content templates, ensuring 100% visual and messaging consistency across all global communication channels
- Orchestrated a multi-channel content ecosystem, managing daily high-engagement posts on X (Twitter), weekly investor-focused Telegram newsletters, and institutional recaps on LinkedIn.
- Directed a creative studio team to produce high-fidelity video and graphic assets, streamlining the production pipeline for daily social media deliverables.
- Managed end-to-end partner relations, coordinating complex co-marketing launches and collaborative social campaigns to expand Solv’s reach within the Web3 community.
Marketing/KOL Strategist
GreenDots Agency
- Developed visibility strategies tailored for InfoFi protocols such as Kaito and Cookie3, optimizing content placement and data-driven discovery.
- Researched and executed brand positioning strategies to enhance client acquisition through differentiated narrative and audience targeting.
- Conducted in-depth analysis of algorithm behavior and content optimization for short-form video platforms (YouTube Shorts, TikTok, and X Shorts) to drive growth and engagement.
- Oversaw daily content output and performance for multiple KOL accounts, ensuring alignment with evolving narratives and audience trends.
- Performed continuous market landscape research to maintain content relevance and maximize organic visibility across social and discovery platforms.
- Monitored Crypto Twitter’s pop culture trends, memes, and shifting meta to produce culturally resonant and timely content.
Marketing Lead
Natural Selection Labs/RSS3/WebisOpen
- Led daily content strategy on Crypto Twitter, curating timely and engaging posts aligned with trending narratives to maintain high visibility and community engagement.
- Authored long-form blog content and milestone press releases to articulate project vision, product updates, and ecosystem achievements.
- Directed brand positioning initiatives, including major brand pivots and a full rebranding strategy to align with evolving market narratives.
- Managed relationships with Key Opinion Leaders (KOLs), including onboarding, content collaboration, and the development of KOL content guidelines.
- Evaluated ecosystem projects to identify and amplify those with high marketing potential and narrative fit, ensuring alignment with brand goals.
- Organized and documented IRL events, overseeing logistics and managing the hiring of contract-based creative professionals (e.g., videographers, designers).
- Conducted continuous market research to maintain content relevance, ensuring alignment with the latest trends and sentiment within the crypto landscape.
- Benchmarked competitors to strategically position NSL and its core products within the broader Web3 narrative and differentiate through targeted storytelling.
BD, Growth, and Marketing Lead
NFPrompt.io
- Spearheaded early-stage ideation and incubation of the protocol, contributing to foundational architecture and product direction.
- Conducted in-depth research on tokenomics and business models to design a sustainable and effective Web3 protocol framework.
- Authored official press releases–including a featured Cointelegraph piece–and developed reusable media templates for partnerships and public relations.
- Built and launched the project’s Discord server from the ground up, implementing security measures, automation bots, and structured community channels.
- Managed day-to-day operations, including coordination across a global team of community moderators and support staff.
- Grew Discord and Twitter communities through targeted engagement campaigns and user-centric events tailored to core demographic interests.
- Initiated and negotiated strategic partnerships with aligned protocols, enhancing NFPrompt’s exposure across diverse user bases and ecosystems.
- Designed and executed client acquisition strategies, including marketing campaigns tailored to attract project launches and users to the NFPrompt platform.
- Delivered ongoing product feedback and quality assurance for user-facing features, ensuring alignment with user expectations and brand direction.
- Established and maintained communication channels for regional partnerships, supporting localized campaigns to drive geographic expansion.
- Oversaw media visibility, PR strategy, and external partnerships, ensuring cohesive brand presence and narrative across all outreach efforts.
Growth Analyst
Radarblock.xyz
- Led client acquisition efforts for Radarblock, targeting Web3 projects in need of marketing, business development, growth strategy, and end-to-end consultancy services.
- Delivered tailored marketing, growth, and strategic advisory to a diverse portfolio of clients, with a focus on sustainable scaling and ecosystem positioning.
- Advised clients on business model pivots and expansion strategies in response to shifting market demands and outdated product-market fit (PMF) assumptions.
- Directed crisis communication and PR strategy for clients during high-risk moments, preserving reputation and stakeholder trust.
- Provided investor relations support and fundraising consultancy, including pitch development, positioning strategies, and investor targeting.
- Monitored and analyzed key growth and performance metrics for client projects, generating actionable insights to optimize their go-to-market efforts.
- Built and maintained relationships with key opinion leaders (KOLs), influencers, and growth platform partners to enhance client visibility and reach.
- Conducted ongoing market and competitive research to track industry shifts and benchmark Radarblock’s offerings against similar service providers.
Research and Investments Analyst
M77 Ventures
- Supported day-to-day fund operations by organizing internal information flow, managing weekly progress reports, and ensuring streamlined team communication.
- Oversaw non-technical product management for in-house deal flow tools, including social media scrapers and news aggregation bots.
- Aggregated and maintained key market intelligence dashboards using third-party tools such as Dove Metrics, Dune Analytics, DeFi Llama, Messari, and Nansen.
- Conducted in-depth research on emerging Web3 trends across verticals including DeFi, DAOs, infrastructure, NFTs, and GameFi to inform investment theses.
- Managed inbound and outbound deal flow, prepared investment committee (IC) materials, and supported diligence to guide decision-making on new investments.
- Provided strategic support to portfolio companies, addressing narrative positioning, product pivots, feature ideation, documentation, tooling, and ecosystem integrations.
- Contributed to business development by supporting key hires and managing relationships with other funds and strategic partners.
- Evaluated tokenomics and token design models to ensure protocol value capture and alignment with long-term growth.
- Led multiple incubation initiatives from ideation and proposal drafting to go-to-market strategy and fundraising execution.
Community Manager
AnataNFT Collection
- Built and launched the project’s foundational community infrastructure on Discord and Twitter, including bot setup, channel structuring, and security protocols.
- Led daily community engagement initiatives before and after the mint, including co-op games, livestreams, and content-driven interactions to boost member retention and excitement.
- Acted as the primary point of contact for community inquiries regarding minting mechanics, project roadmap, utilities, and general support.
- Developed and implemented growth strategies to drive visibility, user acquisition, and brand engagement across social platforms.
- Reviewed and filtered inbound partnership proposals, ensuring strategic alignment with project goals and audience relevance.
- Oversaw daily moderation and operations within the community to maintain a positive, informative, and secure environment.
Education
University of the Philippines - Diliman
Bachelor of Science
Materials Engineering Major in Metallurgy. Ranked 3rd overall in national exam.
Skills
ResearchInvestment AnalysisGrowth HackingWeb3 MarketingAIClaudeGTM StrategyPartnership CampaignsBrand FrameworksContent StrategySocial Media ManagementX (Twitter)TelegramLinkedInCreative DirectionVideo ProductionGraphic DesignKOL StrategyInfoFi ProtocolsKaitoCookie3Brand PositioningAudience TargetingAlgorithm AnalysisYouTube ShortsTikTokX ShortsMarket ResearchCrypto TwitterContent CurationCommunity EngagementPress ReleasesRebrandingKey Opinion Leaders (KOLs)Event ManagementCompetitive AnalysisWeb3 NarrativeStorytellingIncubationTokenomicsBusiness ModelsCointelegraphPublic RelationsDiscordCommunity ModerationUser AcquisitionClient AcquisitionProduct FeedbackQuality AssuranceRegional PartnershipsMedia VisibilityBusiness DevelopmentConsultancySustainable ScalingEcosystem PositioningBusiness Model PivotsProduct-Market Fit (PMF)Crisis CommunicationInvestor RelationsFundraisingPitch DevelopmentGrowth Metrics AnalysisInfluencer MarketingFund OperationsDeal Flow ManagementMarket IntelligenceDove MetricsDune AnalyticsDeFi LlamaMessariNansenDeFiDAOsInfrastructureNFTsGameFiInvestment ThesesInvestment Committee (IC)DiligencePortfolio SupportToken DesignProtocol Value CaptureCommunity InfrastructureMinting MechanicsProject RoadmapUtilitiesPartnership Proposals