Keith Lim Jun Jie

Led go-to-market strategy, product positioning, and messaging for PlayKami products and features, translating user pain points and market insights into clear value propositions. Drove adoption through cross-functional product marketing initiatives, including competitive research, sales enablement, and content/campaign development.

Led end-to-end deal flow management, sourcing and evaluating opportunities across both primary and secondary markets, including direct investments and OTC deals. Drove protocol analysis and financial modelling of DeFi and blockchain projects, while building data dashboards to track on-chain activity, capital flows, and market trends for investment insights. Crafted investment memos, conducted in-depth market research, produced thought leadership pieces, and advised portfolio companies on product strategy, go-to-market, and operational improvements.

Drove product strategy and innovation for an RWA and private credit platform through market research and product architecture improvements, ensuring scalable and competitive solutions.

Supported end-to-end planning and execution of Ethereum Singapore and 5+ community-building side events, collaborating with the Product Head to drive engagement within the Ethereum ecosystem.

Administered day-to-day operations of a Cryptocurrency VC Fund, involving sourcing of deals, correspondence with founders and managing the deal flow funnel. Conducted due diligence on over 70 startups, involving the evaluation of product-market fit, competitor analysis and financial data room analysis.

Collaborated with HR, Finance, and Developers across 15+ statutory boards on a Whole-of-Government HR & Finance Transformation (Project Cumulus), supporting system testing and payroll system enhancements.