Kedar Mahajan

Roles & Responsibilities  Executing thought-leadership-led ABM campaigns for an AI, Data Consulting, and IT MNC, including ICP identification, 1:1 and 1 to many outreach (LinkedIn + email via MeetAlfred), and consistent cross-channel messaging  Driving end-to-end SEO and content strategy including technical, on-page, off-page SEO, blog publishing, webpage creation, and optimization of existing content  Managing multi-channel GTM execution across LinkedIn (company + leadership), YT, and owned platforms, including content distribution and executive branding  Supporting campaign executions and performance tracking, including event coordination, post- production activities, and analytics using GA4, Search Console, and LinkedIn insights Key Learnings & Achievements  Increased website traffic by 20% through integrated SEO, content optimization, and distribution strategy.  Achieved 5-10% growth in engagement across LinkedIn and website within targeted enterprise segments.  Strengthened expertise in ABM execution, ICP targeting, and multi-channel demand generation in AI and data consulting domain.  Developed ability to translate marketing analytics into actionable insights, enhancing pipeline quality and engagement.

Roles & Responsibilities  Conducted market sizing, segmentation, and competitor analysis to identify growth opportunities.  Translated client requirements into business-aligned product solutions and GTM strategies.  Built financial impact assessments (ROI, cost-benefit) to support product decisions.  Collaborated cross-functionally on product strategy, roadmap, and client deliverables. Key Learnings & Achievements  Developed product thinking and structured problem-solving skills  Gained experience in financial analysis and data-driven decision-making  Strengthened client communication and executive presentation skills  Learned to link market insights with product and revenue outcomes

Roles & Responsibilities  Standardized SOPs to improve process efficiency and reduce workflow bottlenecks  Supported operations, export coordination, and CRM implementation across teams Key Learnings & Achievements  Developed understanding of process mapping, workflow design, and operational controls  Gained exposure to cross-functional coordination, execution discipline, and systems thinking