Kedar Mahajan

Roles & Responsibilities
 Executing thought-leadership-led ABM campaigns for an AI, Data Consulting, and IT MNC,
including ICP identification, 1:1 and 1 to many outreach (LinkedIn + email via MeetAlfred), and
consistent cross-channel messaging
 Driving end-to-end SEO and content strategy including technical, on-page, off-page SEO, blog
publishing, webpage creation, and optimization of existing content
 Managing multi-channel GTM execution across LinkedIn (company + leadership), YT, and owned
platforms, including content distribution and executive branding
 Supporting campaign executions and performance tracking, including event coordination, post-
production activities, and analytics using GA4, Search Console, and LinkedIn insights

Key Learnings &
Achievements

 Increased website traffic by 20% through integrated SEO, content optimization, and distribution
strategy.
 Achieved 5-10% growth in engagement across LinkedIn and website within targeted enterprise
segments.
 Strengthened expertise in ABM execution, ICP targeting, and multi-channel demand generation
in AI and data consulting domain.
 Developed ability to translate marketing analytics into actionable insights, enhancing pipeline
quality and engagement.

Roles &
Responsibilities

 Conducted market sizing, segmentation, and competitor analysis to identify growth opportunities.
 Translated client requirements into business-aligned product solutions and GTM strategies.
 Built financial impact assessments (ROI, cost-benefit) to support product decisions.
 Collaborated cross-functionally on product strategy, roadmap, and client deliverables.

Key Learnings &
Achievements

 Developed product thinking and structured problem-solving skills
 Gained experience in financial analysis and data-driven decision-making
 Strengthened client communication and executive presentation skills
 Learned to link market insights with product and revenue outcomes

Roles &
Responsibilities
 Standardized SOPs to improve process efficiency and reduce workflow bottlenecks
 Supported operations, export coordination, and CRM implementation across teams
Key Learnings &
Achievements
 Developed understanding of process mapping, workflow design, and operational controls
 Gained exposure to cross-functional coordination, execution discipline, and systems thinking