Ma. Kaye Labay
Digital marketer with a strong focus on Web3 and crypto, skilled at building communities and scaling user growth through creative, data-driven strategies. I work well in fast-moving environments and enjoy collaborating with teams to turn plans into results.
Experience
Digital Marketing Strategist
WLF Project
Drove 700 Bybit signups, 500K USD deposits, and 9M USD trading volume.
Scaled community to 19,000 members, increasing engagement and visibility.
Digital Marketing Strategist
Based Gigs
Executed campaigns that generated 20,000 new users in just one month.
Optimized acquisition funnels to boost conversions and retention.
Content Creator
Bitget, MEXC, OKX, Metaone/Saakuru, Tekkon
Produced contents that achieved 4M+ views and 5,200+ wallet signups for leading Web3 exchanges and
decentralized apps.
Co-Producer
WEB3AI
Manila, Philippines
Co-produced a roundtable summit for executives, entrepreneurs, and educators on Web3 and AI
adoption in Manila, Philippines.
Co-Founder & Chief Marketing Officer
AltSwitch
Directed campaigns generating 1000+ BNB and 13,000 wallet waitlist signups.
Established and scaled digital community engagement initiatives.
Education
Batangas State University, The Philippines’ National Engineering University
Bachelor of Science