Performance Marketing Lead

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Performance Marketing Lead (Google & Microsoft Ads), to lead and scale our advertising across the Ruby Labs portfolio.

This is a senior player-coach role. You will own Google Ads and Microsoft Ads execution across multiple brands, coach and develop acquisition managers, set account standards, improve performance, and protect account health across a large multi-brand setup.

You will be responsible for scaling spend profitably across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads. You will conduct regular account audits, identify missed opportunities, and make sure every brand is using Google and Bing to their full potential.

This is not a reporting-only leadership role. You need to stay close to the accounts, understand the details, and be able to challenge strategy, structure, bidding, compliance, measurement, and execution yourself.

We also work AI-first. You will own the Google and Bing acquisition knowledge base inside Claude, including playbooks, audit frameworks, prompts, automations, QA checklists, and repeatable workflows that help the team operate faster and better.

KEY RESPONSIBILITIES

- Portfolio Performance

- Scale profitable spend across multiple brands, geos, languages, and funnels.

- Manage CPA, ROAS, CAC, and payback against real revenue data, not surface-level platform metrics.

- Conduct regular account audits across all brands to identify gaps, missed opportunities, inefficient structures, underused campaign types, weak signals, and scaling potential.

- Make sure every brand is fully utilizing Google and Microsoft Ads opportunities across Search, Performance Max, Demand Gen, YouTube, and Microsoft Ads.

- Work with Managing Directors and UA Managers to translate brand targets into practical Google and Bing execution.

- Own channel-level recommendations for budget allocation, account structure, bidding approach, testing priorities, and scale-up opportunities.

- Partner with Google and Microsoft teams on betas, new campaign types, product changes, escalation paths, and platform-level opportunities.

Team Leadership

- Coach, teach, and develop acquisition managers working on Google and Microsoft Ads.

- Hire, onboard, manage, and, where necessary, make replacement decisions for Google and Bing acquisition talent.

- Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the Google and Bing team.

- Set the performance bar and craft standards for the team.

- Review account work, train UA managers, and raise the overall quality of execution.

- Make sure every brand has clear ownership, weekly reporting, and strong channel support.

- Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.

Account Architecture & Governance

- Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.

- Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.

- Run monthly account audits across all Google and Microsoft Ads accounts.

- Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.

- Build repeatable standards that UA managers can follow across brands without losing brand-specific context.

Policy & Compliance

- Own Google and Microsoft Ads policy and compliance across all Ruby Labs brands.

- Protect account health across all brands.

- Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation.

- Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.

- Build prevention-first processes so policy issues are caught before launch.

- Maintain direct escalation paths with Google and Microsoft representatives.

- Have the authority to block launches that create material account or policy risk.

AI-First Operating System

- Own the Google and Bing acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.

- Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.

- Train UA managers to use Claude w