Head of Sales DACH

HEAD OF SALES - DACH

ABOUT EVERFIELD

Everfield is a European software investment group that acquires and supports vertical SaaS businesses across Europe. Its mission is to help strong B2B software companies scale sustainably by providing long-term operational, financial, and strategic support.

ABOUT DIGIFOOD

Digifood is a European vertical SaaS company providing technology solutions for high-volume food service environments, including stadiums, arenas, event venues, catering operators, and multi-site food service businesses.

Our platform combines food service management software, point-of-sale capabilities, and integrated payments to help operators manage complex, high-throughput hospitality environments more efficiently.

As part of our European expansion, we are now looking for a senior commercial profile to help open and develop the German market.

THE OPPORTUNITY

Germany is a key growth market for Digifood. We are looking for a senior sales profile who can build the market from the ground up: identifying target accounts, developing relationships, building partnerships, managing complex sales cycles, and closing new business.

This is a hands-on, entrepreneurial role for someone who is comfortable operating independently, creating their own pipeline, and building a commercial presence in a new market.

The ideal candidate will bring a strong network in the German food service, hospitality, catering, events, stadium, or venue ecosystem, and will be able to turn existing relationships into qualified commercial opportunities.

WHAT YOU'LL DO

- Build and develop the German sales territory from the ground up.

- Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.

- Own the full sales cycle from first contact to negotiation and closing.

- Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.

- Represent Digifood in the German market and develop visibility within the target ecosystem.

- Work closely with leadership on market strategy, deal structuring, and key opportunities.

- Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.

- Support responses to tenders or formal procurement processes where relevant.

- Lay the commercial foundation for future growth across Germany and Central Europe.

WHAT WE'RE LOOKING FOR

- 10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.

- Strong experience selling into the German market.

- Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.

- Proven ability to open new markets, build new territories, or generate pipeline from scratch.

- Experience managing complex B2B sales cycles with multiple stakeholders.

- Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support.

- Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable.

- Experience building reseller, referral, or channel partnerships is a strong plus.

- Experience with tenders, RFPs, or formal procurement processes is a plus.

- German fluency is essential.

- Professional English is required.

WHO YOU ARE

- Entrepreneurial, autonomous, and comfortable working with limited structure.

- Network-driven and able to open doors through relationships.

- Commercially sharp, with the ability to discuss ROI, operations, cost efficiency, and payment-related value.

- Resilient and persistent, especially in long-cycle sales and new market development.

- Credible with senior stakeholders across operations, IT, finance, procurement, and leadership.

- Excited by the idea of being an early commercial hire in a strategic European expansion market.

LOCATION

Germany preferred. Remote-first, with regular field-based activity across the German market.

WHY JOIN

This is an opportunity to become a foundational commercial hire for Digifood's expansion into Germany and Central Europe. You will help define the go-to-market approach, build the first key relationships, and create the foundation for long-term growth in a strategic market.