Senior Product Marketing Manager

What do we do?

Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better.

We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

The Role

We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite.

This is a high-impact individual contributor role at the heart of our marketing function. You will be the connective tissue between Product, Sales, and Marketing translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue.

You'll shape how we go to market, how we equip our sales teams to win, and how we position Paddle for differentiation. The most successful candidate will be a master at aligning launch objectives to commercial value, connecting every GTM motion directly to business outcomes. Operating with a high degree of autonomy, you'll lead complex cross-functional workstreams, use data and AI-powered tools to accelerate your craft, influence strategic decisions, and mentor peers across the team.

This role is ideal for someone who thrives at the intersection of strategy and craft: a rigorous thinker who can also write a killer one-pager, run a crisp competitive briefing, and land a product launch with measurable impact.

WHAT YOU'LL DO

Own positioning and messaging

- Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight.

• Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer segments and personas.

• Ensure message consistency across all touchpoints website, sales collateral, campaigns, and executive communications.

Drive go-to-market strategy and execution

- Lead end-to-end GTM strategy for major product launches, from discovery and segmentation through to launch and post-launch measurement.

• Define launch objectives, success metrics, and cross-functional plans in partnership with Product, Sales, and Marketing teams always anchored to commercial & business outcomes

• Tie every launch plan directly to commercial value: align messaging, timing, and channel mix to where deals are won and revenue is made.

• Continuously improve GTM playbooks based on performance data, win/loss signals, and pipeline impact learnings.

Enable the commercial team

- Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools that equip Sales and Customer Success to win, expand, and defend revenue.

• Run training sessions and competitive briefings to keep the commercial team sharp and confident on product differentiation.

• Measure enablement effectiveness through content adoption, win rate trends, and deal velocity and use those signals to sharpen the assets over time.

• Partner with Revenue Operations to embed commercial messaging into the sales process and CRM workflow.

Be the voice of the customer and market

- Design and run qualitative and quantitative research programmes (win/loss interviews, customer surveys, persona studies) to develop a deep understanding of buyer motivations, pain points, and decision-making.

• Own competitive intelligence for your product area, tracking competitor moves, synthesising insights, and equipping the business to respond.

• Surface customer and market insights to influence product strategy and roadmap prioritisation.

Shape category and brand narrative

- Contribute to Paddle's broader category positioning and thought leadership strategy in collaboration with Brand and Content teams.

• Partner with the executive team on key narratives for analyst relations, investor communications, and major industry moments.

Measure and prove commercial impact

- Own the PMM measurement framework for your area: define success metrics for positioning work, product launches, and sales enablement that connect directly to business outcomes

• Leverage data to track launch performance, content usage, win/loss trends, and competitive displacement and use those insights to make better decisions faster.

• Work with Revenue Operations and Analytics to model the commercial impact of GTM initiatives and clearly articulate the ROI of positioning and research programmes to senior stakeholders.

• Bring a data-first mindset to every strategic decision: use quantitative signals alongside qualitative insight to prioritise, adjust, and prove impact.

Accelerate with AI and agents

- Use AI tools and agents actively to compre