Product Marketing Manager, GTM & Launch

About Owner

Owner is the AI-native system local business owners use to succeed, starting with restaurants.

We're building the system that replaces the many tools owners use to run their business.

It powers everything from the restaurant's website, online ordering, CRM, POS, and more.

Product philosophy

Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.

Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.

Using Owner should feel like having a team of great operators, engineers, and marketers working for you.

Our vision

We're starting by helping independent restaurants succeed online.

But it's not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants - we'll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo here → https://www.owner.com/c

Our traction

Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com http://Owner.com website.

More importantly, we've helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team

Our team is now in the low hundreds. We've got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We'll be scaling even faster in 2026 to keep pace with our customer growth.

Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

WHY WE'RE LOOKING FOR YOU

Owner is shipping faster every quarter. AI is compressing engineering time, the product roadmap is accelerating, and the cadence of new releases keeps climbing. That speed is the point. It's also an opportunity to improve.

Our customers buy Owner because we run their online experience and drive growth. They feel Owner is working when their sales go up, not when they learn about a feature. Every release we send them spends some social currency, and many releases need no action from them at all. Treating "more shipping" as 1:1 with "more launching" burns customer attention without earning anything back.

At the same time, the bottleneck has shifted. What gates value now is how fast Sales, CS, and Support can absorb what shipped and speak to it with confidence. And Owner's product portfolio is quickly moving toward features that require real customer action and adoption.

That's where you come in. You'll be part of a team that builds and runs our launch and GTM system. You'll set the logic for which releases reach customers and how each one lands. You'll own launch success and adoption metrics for the features that matter. And you'll equip every customer-facing team to speak with confidence, without leaning on "one more training session" as the answer.

This role is fully remote and can be based out of the United States or Canada.

THE IMPACT YOU'LL HAVE

- Build and run our launch system: clear logic for which releases reach customers, and how each one lands with a done-for-you base that expects results from Owner, not endless emails.

- Own launch success and adoption metrics for releases that require real customer action (e.g., releases a customer has to set up, configure, or use proactively). Set the bar, instrument the work, iterate until it lands.

- Run a cadence customers can rely on to stay current. E.g., regular customer newsletters, feature release sessions (working toward Shopify Editions caliber), and the in-product moments in between.

- Execute launches end to end across all marketing channels, in-product surfaces, case studies, Guru, and Support content, so the work doesn't fragment across our teams.

- Ladder case studies and proof points to Owner's platform story, so launches connect to the bigger picture rather than landing as one-off feature blasts. (In other words, Owner is more than the sum of its features, help customers understand that as the product grows.)

- Partner with Enablement to build rolling adoption programs across Sales, CS, and Support that keep customer-facing teams current, without leaning on "one more training" as the answer.

- Sit with Product from the earliest stage (scoping new functionality), so go-t