Market Research Lead

About us

We are champions of rail, inspired to build a greener, more sustainable https://www.thetrainline.com/terms/sustainability-faqs future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels.

Great journeys start with Trainline 🚄

Now Europe's number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be.

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Introducing the Trainline Brand Insight & Effectiveness Team 👋

Our Brand Insight & Effectiveness team helps Trainline stay close to its customers by delivering high-quality research, clear insight and commercially grounded recommendations across our UK and International markets. The team plays an important role in shaping customer-first thinking, helping colleagues understand audiences, evaluate brand and marketing performance, and make confident decisions based on evidence.

As Market Research Lead, you will bring strong quantitative research expertise and a curiosity for how AI-led approaches can improve the way we work. You will lead a varied range of research projects, partner closely with Brand, Marketing, Data Science, UX Research and Effectiveness teams, and help the business turn insight into action across multiple markets.

In this role as the Market Research Lead , you will...🚄

- Lead quantitative market research projects from brief through to delivery, including survey design, methodology development, analysis and reporting across areas such as audience segmentation, concept and creative testing, brand health tracking and campaign evaluation.

- Own and evolve key reporting outputs, including the Brand Tracker, ensuring stakeholders are engaged, informed and able to use insights confidently in their decision-making.

- Analyse and interpret data independently and in partnership with teams such as Data Science, UX Research and Marketing Effectiveness, bringing together multiple sources of evidence to create clear, actionable narratives.

- Identify opportunities to use AI-led approaches to improve research quality, efficiency and insight generation, helping the team test new ways of working while maintaining strong research standards.

- Work closely with Senior Brand Managers, Brand Directors and wider Marketing teams to ensure brand and marketing strategies are grounded in relevant customer insight and robust data.

- Manage third-party research suppliers across qualitative and quantitative projects, from briefing and relationship management through to delivery, budget tracking and ensuring outputs meet business needs.

- Proactively spot opportunities where research can help answer business questions, shape decisions or unlock a deeper understanding of customers, markets and campaign performance.

- Support non-research colleagues by building simple processes for self-service projects, such as creative testing, and helping wider teams engage effectively with existing research and data sources.

- We'd love to hear from you if you have...🔍

- Significant hands-on experience in a market research role, either agency-side, client-side or through an equivalent background, with strong quantitative research capability.

- Experience implementing, experimenting with or a strong interest in AI-led approaches within market research, insight or marketing effectiveness.

- Confidence designing research methodologies, writing surveys, analysing data, creating reports and presenting findings in a way that is clear, engaging and tailored to different audiences.

- The ability to combine multiple data sources, including qualitative and quantitative insight, into a coherent story that gets to the "so what?" and supports business decision-making.

- Strong communication skills, attention to detail and the ability to translate complex findings into practical recommendations for stakeholders across different teams.

- Excellent project management and organisational skills, with the ability to manage multiple priorities, suppliers and timelines while keeping work focused on impact.

- A collaborative approach and confidence working with cross-functional partners such as Brand, Marketing, Data Science, UX Research and Effectiveness teams.

Bonus points if you have...

- Multi-market research experience across markets such as the UK, France, Italy, Spain or the US

- Experience using tools such as YouGov Crunch.