Content Marketing Manager

CONTENT MARKETING MANAGER

Full-Time (40 hours/week) | Fully Remote

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ABOUT THE COMPANY

The company builds an AI-driven platform for DevOps, enabling autonomous operations across cloud infrastructure, site reliability, and observability. The platform focuses on AI-powered SRE, infrastructure automation, and observability - helping engineering teams eliminate manual bottlenecks and operate at scale.

The company is scaling rapidly across product, market presence, and its sales team. This role is central to the pipeline engine that supports that growth.

THE ROLE

Content is how the company reaches the engineers, SREs, platform teams, and technical leaders who need what we build. It drives discovery, shapes perception, and earns the attention of the people who decide we're worth a closer look. As Content Marketing Manager, you own that content engine - from creation through to distribution - across every channel where our audience learns, searches, and forms opinions.

This role has two equally weighted halves:

• Creating content that resonates with technical audiences - posts, articles, scripts, narratives, and short-form pieces that land because they're written by someone who understands the world they're written for.

• Making sure that content travels - reaching the right people, in the right channels, at the velocity a fast-moving company needs.

To operate at that scale, this role owns the AI-powered workflow systems that turn a single piece of source material into channel-appropriate content across every surface where the company needs to show up. Building, running, and evolving those systems is a core part of the job - not an add-on.

You will work daily with our Product Marketing function, Technical Marketing Engineers, executive team, and engineering and product leadership across all three of our market segments. This is a senior individual contributor role - no direct reports, high ownership, high impact.

WHAT YOU'LL OWN

CONTENT CREATION

You originate, build on, and orchestrate all content the company puts into the market:

• Original market-perspective content - pieces where the company has a point of view worth sharing (e.g. the shift toward agentic operations). This includes major owned research projects: our State of Reliability 2026 survey - analyzing over 50,000 incidents - is an example of the kind of project this role originates and owns end-to-end.

• Channel-native content - LinkedIn posts, newsletter content, social threads, scripts, and short-form video that keep the company consistently present.

• Content built on technical work - translating deep material from our Technical Marketing Engineers and positioning from Product Marketing into content that lands across channels and personas.

• Executive thought leadership - turning the expertise of our CEO, CPO, and engineering leadership into a consistent, credible external presence.

• Editorial standards - establishing and maintaining voice, tone, and quality bar for everything published under the the company brand.

DISTRIBUTION ACROSS CHANNELS

You make sure the company content reaches the right people, wherever they spend time:

• Social platforms - LinkedIn as the primary surface for company and individual presence, plus other networks where DevOps and SRE practitioners gather.

• Engineering communities - Discords, Slacks, Reddit, Hacker News, CNCF forums, and other practitioner spaces, with content that earns credibility rather than imposes on it.

• Video platforms - YouTube and other channels where our audience learns and evaluates.

• Owned channels - the the company website, email and newsletter programs, and resource and video library.

• Earned media and guest contributions - supporting placements in publications our buyers actually read, and coordinating opportunities for the company team members to contribute.

• Search and AI discovery - working with the broader marketing team to ensure content is structured for both SEO and AEO (AI Engine Optimisation), so it surfaces in traditional and AI-assisted discovery.

AI-POWERED WORKFLOW SYSTEMS

Operating across this many channels at velocity is only possible with serious AI leverage. You'll own the workflow systems that make it work:

• Building and evolving AI-assisted content workflows that turn source material into channel-appropriate output at scale, with human-in-the-loop quality control.

• Designing systems and skill-based prompts that produce consistent voice and quality across formats.

• Continuously improving the workflow stack as the team grows and AI tooling evolves.

• Acting as the in-house standard-setter for what good AI-augmented content production looks like.

AMPLIFICATION OF THE COMPANY'S PEOPLE

the company's engineers, product team, and leaders are doing work worth talking about. You make sure it travels:

• Coaching and supporting team members