Community Engagement Lead (San Diego, CA
Job description
Welcome to Brightline! We are searching for a Community Engagement Lead to join our BrightLife Kids team. You have the exciting opportunity to be a critical part in advancing the mission of the partnership with Brightline and the Children and Youth Behavioral Initiative (CYBHI) https://cybhi.chhs.ca.gov/workstream/behavioral-health-virtual-services-platform-and-next-generation-digital-supports/. The State of California selected Brightline - out of more than 450 vendors - to provide free virtual behavioral health services to families with children ages 0-12. This program, BrightLife Kids https://www.hellobrightline.com/brightlifekids, launched January 1, 2024, and offers a modern, easy-to-use digital experience with live coaching, personalized resources, parent peer communities, and local referrals - all at no cost to families or the community.
As a Community Engagement Lead, you will be driving the adoption of BrightLife Kids across complex community ecosystems. This is a high-autonomy role designed for a professional who thrives on building high-level partnerships and influencing public health strategy. You won't just execute an established plan; you will proactively identify opportunities, contribute to program design, and serve as a primary thought partner to senior external stakeholders. You will also spend time out in the field, interacting directly with families and communities looking for behavioral health support.
Explore our impact:
- Website: https://www.brightlife.kids/brightlife.kids/ca http://brightlife.kids/ca
- Instagram: @brightlifekids https://www.instagram.com/brightlifekids/
- LinkedIn: linkedin.com/showcase/brightlife-kids/ http://linkedin.com/showcase/brightlife-kids/
We are currently hiring within these CA counties (also open to neighboring counties in the list below):
- San Diego
- Los Angeles
RESPONSIBILITIES
Strategic Marketing and Partnership Strategy:
- Develop comprehensive outreach and marketing strategies tailored to the specific demographics, cultures, and ethnicities of the target county.
- Create a partnership strategy that fosters mutual referrals, positioning BrightLife Kids as a valuable resource within the community.
- Build and nurture long-term relationships with senior external partners, including county health officials, school district leadership, and executive directors of major community-based organizations
- Operate with significant autonomy, managing a regional portfolio and presenting comprehensive updates and strategic recommendations at key milestones.
Community Outreach and Engagement/Health Education/Health Promotion:
- Develop and adapt outreach and marketing strategies that span diverse and complex ecosystems, ensuring programs resonate across multiple stakeholder types
- Proactively identify service gaps and market opportunities; contribute to the design of new assets and engagement tactics
- Leverage existing networks and research methods to identify contacts within the target county, utilizing platforms such as Google, LinkedIn, and school district websites.
- Navigate and persuade varied audiences - from grassroots community groups to executive-level public health boards and School and Office of Education Boards - to align on shared goals for child mental well-being.
Field Marketing and Event Participation:
- Lead and participate in high-visibility activation in-person events, online webinars, and school fairs, acting as a respected advocate for the BrightLife Kids mission.
- Provide informative materials and engaging discussions to educate parents about the importance of child mental well-being and the services offered by BrightLife Kids.
- Distribute branded swag and conduct webinars or in-person sessions to increase awareness and engagement.
Performance Tracking and Reporting:
- Track key metrics related to outreach, engagement, and conversion rates.
- Regularly report progress, insights, and recommendations to manager, marketing team and upper management to inform decision-making and optimize strategies.
- Leverage Salesforce as primary CRM tool
Collaborative Improvement:
- Continuously gather insights from engagement efforts and incorporate feedback to quickly enhance outreach and marketing strategies.
- Identify opportunities for new assets and content to address evolving needs, particularly in nurturing long-term relationships.
REQUIREMENTS:
- Bilingual proficiency in Spanish is highly preferred
- Minimum of 5 years of relevant professional experience in community engagement, public health, health promotion, or a related field
- Proven experience with Salesforce or similar CRM tools to manage a partnership pipeline and track outreach performance.
- Demonstrated ability to operate independently, manage complex projects, and lead initiatives with minimal day-to-day managerial oversight
- A deep understanding of communication strategies and proven expertise in engaging specific demograp