Senior User Acquisition Manager

ABOUT US

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to launch and own Brazil for one of our core D2C subscription products. We are not present in Brazil yet - you will open the market from zero and own everything that follows: our presence and subscription volume across all paid sources, local ad networks alike. The goal is explicit: take Brazil from launch to a seven-figure monthly budget.

This is a hands-on role suited for someone who has already launched or scaled Brazil at large scale and deeply understands the Brazilian audience and advertising landscape. You are expected to make independent, data-driven decisions, present a clear weekly country strategy, and deliver consistent, predictable growth - performance instability and unresolved issues are not acceptable. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

RESPONSIBILITIES

COUNTRY OWNERSHIP & GROWTH

- Launch Brazil as a new market and own its subscription volume and growth targets across all paid sources.

- Define and execute the country strategy - channels, audiences, creatives, and measurement - scaling to a seven-figure monthly budget.

- Own budget allocation across channels, ensuring efficient CAC and positive ROAS.

- Prepare and present a clear weekly country strategy with results and next steps.

CHANNEL & LOCAL-NETWORK STRATEGY

- Run and optimise campaigns across global platforms active in Brazil.

- Identify, test, and scale Brazilian local ad networks and traffic sources beyond the global platforms.

- Own relationships with local platforms and vendors that move the country's volume.

AUDIENCE & CREATIVE LOCALISATION

- Use deep knowledge of the Brazilian audience to define angles, offers, and creative briefs.

- Work closely with the creative team to produce Brazil-specific creatives in language, culture, and format.

- Continuously test and iterate localised creatives and messaging based on performance.

ANALYTICS & PERFORMANCE

- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.

- Drive efficient CAC and positive ROAS with growth plans grounded in LTV:CAC and ARPU.

- Partner with the data team to apply attribution insights to country-level scaling decisions.

QUALIFICATIONS

MUST-HAVE EXPERIENCE

- 3+ years of hands-on paid user acquisition for D2C subscription products (web-to-web).

- Proven track record launching and scaling Brazil as a market, with ownership of country-level targets and results.

- Experience managing $100k+ in monthly ad spend with clear ROI accountability.

- Hands-on experience with Brazilian local ad networks and traffic sources beyond the global platforms.

- Deep knowledge of the Brazilian audience - segments, messaging, and creative codes that convert.

- Fluent Brazilian Portuguese plus working English for stakeholder communication.

- Advanced Excel skills plus proficiency in Tableau and Mixpanel - you build your own performance models and frameworks.

OPERATING ATTRIBUTES

- Results-driven with full accountability for the country's performance, regardless of source mix.

- Highly analytical - every budget, scaling, and kill decision is grounded in data, not intuition alone.

- Autonomous and proactive - runs the market with minimal oversight and surfaces opportunities before being asked.

- Fast under load - runs multiple channels, tests, and reporting streams in parallel without letting quality slip.

- Clear, direct communicator - presents country strategy, results, and recommendations to stakeholders.

BENEFITS

Discover the perks of being part of our vibrant team! We offer:

- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview