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Associate - Affiliate Marketing

PaytmIndiaOn-roll2w ago
MarketingContentPR

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Job description

Roles & Responsibilities:

Build a Creator-Led Affiliate Model

- Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.

- Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.

- Build creator lists by language, city, category, audience type and performance potential.

- Reach out to creators through email, WhatsApp, Instagram DM and calls.

- Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.

- Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.

- Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.

- Recommend creators based on business impact, not just follower count.

- Share weekly updates on creator outreach, onboarding, content posted and results delivered.

What We Are Looking For:

- Fluency in the assigned language.

- Good understanding of regional content, creators and local culture.

- An existing creator network is useful, but not mandatory.

- Ability to research creators independently on the internet.

- Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.

- Experience is not mandatory. Freshers can also apply.

- A quick learner who is self-driven and able to deliver monthly targets.