Senior ABM Digital Marketing Lead
Job description
MEET DEEPL
DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation.
Founded in 2017 by CEO Jaroslaw "Jarek" Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.
Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you're ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination.
WHAT SETS US APART
What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We're a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected.
When we share what it's like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture.
What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL onLinkedIn https://www.linkedin.com/company/deepl/,Instagram https://www.instagram.com/deepl_official/, and our Blog https://www.deepl.com/en/blog.
ABOUT THE ROLE
DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company turns its highest-value accounts into customers and expands them further through account-based marketing. This is a 12-month fixed-term contract covering maternity leave, based in London (hybrid / 2-days per week). As Senior ABM Digital Marketing Manager, you will execute and optimise account-based marketing campaigns across DeepL's core paid channel mix, driving measurable account engagement and pipeline outcomes across our target accounts.
This is a hands-on, individual-contributor role reporting to the Director of Performance Marketing and Campaigns. You will sit at the intersection of Field, SDR and Marketing, turning target account lists into personalised, multi-channel paid campaigns, while also enabling regional marketers to adapt and run ABM plays that fit their own markets. You'll be equally comfortable optimising a programmatic display campaign as you are coaching a regional colleague on how to localise an account-based play for their patch.
WHAT YOU'LL OWN
CAMPAIGN EXECUTION & OPTIMISATION
- Build, launch and continuously optimise account-based campaigns across programmatic/display (including the ones managed by media partners), paid social and other relevant paid channels, ensuring creative, targeting and budget are tuned to the accounts and buying groups you're engaging.
- Apply an experimentation mindset across ABM channels: A/B test creative, targeting and channel mix to improve account engagement and conversion at every funnel stage.
- Push beyond template ad units and generic messaging, developing creative concepts and campaign formats for target accounts, and tying every creative decision back to account engagement, pipeline or revenue impact.
FIELD, SDR & MARKETING ALIGNMENT
- Act as one of the primary marketing points of contact for Field and SDR teams on target accounts, aligning on buying-committee personas and success metrics so that ABM is a shared motion, not a marketing-only initiative.
- Manage agency and media partner relationships, providing clear briefs, holding partners accountable to KPIs, and ensuring budget efficiency.
- Partner with Field, SDRs, Field and regional marketing teams to ensure ABM programmes are integrated, timely and grounded in a consistent narrative across all products and regions.
ENABLEMENT & SCALABILITY
- Build the frameworks, playbooks and channel guidance that let regional marketers tailor and execute account-based approaches for their own markets, making ABM repeatable rather than something only you can run.
- Lead the evaluation, selection, and onboarding of ABM technologies and platforms to build a scalable marketing technology stack. Define platform requirements, conduct vendor assessments, oversee implementation and integrations, establish best practices and governance, and drive user adoption to support personalized, account-centric marketing at scale.
- Partner with relevant teams to localise existing assets and commission new creative where gaps exist, ensuring ev