Tech Lead (Salesforce Commerce Cloud)

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

LOCATION: APPLY is hybrid/remote-friendly. The preferred candidate should be based in Latin America, preferably working in hours that align to PT (Pacific Timezone) or ET (Eastern Timezone). Candidates located in Santiago, Chile are able to work out of our Santiago office as remote/hybrid employees. Candidates located outside of Santiago, Chile will be fully remote employees.

THE ROLE:

The Tech Lead is a key technical leader accountable for the successful delivery of Salesforce Commerce Cloud engagements, often spanning multiple concurrent workstreams for the same client anything from a single focused build to several workstreams of different types running in parallel. The scope flexes with the client and the engagement.
You are a master of delivery, leading through a combination of strong technical execution, pragmatic problem-solving, and a deep commitment to keeping every workstream you own aligned with the others. This is a high-autonomy role. While you will partner closely with PM, design, and client stakeholders, you must be comfortable operating as the sole technical voice across whatever combination of workstreams you're responsible for, the person who knows what's happening across all of them, and makes sure none blindsides another.
Here is the truth: this role is not about picking a lane. We're looking for someone who can context-switch between forward-looking architecture decisions on one workstream and live, on-the-ground problem-solving on another, often in the same day, without dropping the thread on either. The role is scoped at the platform level rather than against any single engagement's structure, so this person can be redeployed onto other Salesforce Commerce Cloud projects, single-track or multi-track, with minimal ramp-up.