Senior Product Manager, Growth

Hi, Future Homie!

At Homebase, you'll join a team that's bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We're not just building an app - we're building unstoppable teams. So what do you say, are you in?

📍Your Impact Starts Here

We're looking for a Senior Product Manager, Growth, to own and scale our customers' first 30 days with Homebase. You'll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition.

This is a high-visibility, high-impact role, designed for a product leader who can balance strategy, execution, and cross-functional influence.

These are the key ways you'll contribute and create impact in this role:

- Own the end-to-end first 30-day customer experience - defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees

- Drive signup-to-activation conversion, reducing drop-off across the free trial funnel (pre-trial, freemium, and paid conversion stages)

- Design and optimize self-serve onboarding flows, in-product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster

- Own and improve key growth metrics, including activation rate, trial-to-paid conversion rate, time-to-value, and customer acquisition cost (CAC)

- Run a high-velocity experimentation program - design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)

- Define and execute an AI-first product strategy for onboarding

- Partner cross-functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go-to-market motions and new customer revenue goals

- Collaborate with Marketing and GTM on lifecycle messaging and in-product nudges that re-engage users who have gone dark during their trial period

- Bring a strong point of view on freemium model optimization - understanding how to move users from free to paid through product experience, not just sales or marketing

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

- 8+ years of product management experience, with at least 3 years in a dedicated PLG, growth, onboarding, or activation role at a B2B SaaS company

- Proven ownership of the full PLG funnel - signup, onboarding, activation, free trial conversion - with quantifiable results (e.g., "improved signup-to-activation rate by X%")

- Deep familiarity with PLG mechanics: freemium models, self-serve funnels, trial experiences, and in-app upgrade flows

- Hands-on experience with behavioral analytics tools such as Amplitude, Mixpanel, or similar; comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you

- Demonstrated experimentation chops - has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result

- You've built or shipped AI-powered product features and understand how to evaluate AI outputs.

- Strong stakeholder management and cross-functional influence - has worked directly with Engineers and Designers as primary stakeholders (not marketing or ad teams) and can align executives around a growth vision without direct authority

- Data-driven decision maker - lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. qualitative signal

🤝 The Homie Way - These principles guide everything we do - from how we work and make decisions to how we show up for each other.

- 💡 Be Customer Obsessed - Solve problems with empathy and creativity.

- ⚡ Move Fast, Learn Fast - Experiment, take action, and grow every day.

- 🎯 Own Your Impact - Think big, focus on what matters, and make decisions you stand behind.

- 🏆 Master Your Craft - Excellence fuels impact - show up, step up, and make your mark.

- 🏅 Win Together - Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

- 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match

- 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

- ⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods

- 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a pay