GEO / AI Visibility Specialist

About the role

We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist.

GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers - ChatGPT, Perplexity, Claude, Google AI Overviews, and others - and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work.

This is an execution role. You'll be measured on what you ship and where the brand shows up - not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here.