Senior Google UAM

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to own and scale Google as a performance channel for one of our core D2C subscription products. You will be fully responsible for the channel end to end - strategy, campaign structures, bidding, budget allocation, creative testing, and consistent, high-ROI growth across multiple geos, driving subscriptions through web funnels. Google is your primary channel, and you will also run and grow Meta as a secondary channel, applying solid paid social experience across both.

We work AI-first: campaigns are researched, built, and optimized with the help of AI agents (Claude), directed by a human expert. You are expected to use AI as your daily co-pilot - for keyword and audience research, ad copy, account audits, and automating the repetitive parts of the job.

This is a hands-on role suited for someone who runs a channel like a business, not a set of campaigns. You are expected to make independent, data-driven decisions, present a clear weekly strategy, and keep performance stable. For a strong operator, this role has a clear growth path - proven results lead to bigger scope, and over time, to leading the UA function.

KEY RESPONSIBILITIES

CHANNEL OWNERSHIP & PERFORMANCE

- Own and optimise the Google ads account end to end - Search, Performance Max, Demand Gen, Display, and YouTube.

- Run and scale Meta as a secondary channel - campaign structures, audiences, and creative testing.

- Maintain high subscription volume while driving efficient CPA and positive ROAS.

- Own budgets and make data-driven budget allocation decisions across campaigns and geos.

- Prepare and present a clear weekly channel strategy with results and next steps.

TESTING & NEW APPROACHES

- Continuously test new campaign structures, keywords, audiences, bidding strategies, and placements.

- Identify and pilot new approaches before performance plateaus, scaling what works.

- Run structured creative testing to find winning angles, hooks, and formats.

- Test and scale winning Google angles and funnels on Meta, and vice versa.

CREATIVE COLLABORATION

- Work closely with the creative team to develop high-performing ad creatives.

- Provide data-driven feedback on angles and messaging to guide production.

- Research competitors' acquisition strategies, creatives, and channels.

WORKING WITH AI

- Use Claude and AI workflows daily to research keywords and audiences, generate and review ad copy, and audit the account.

- Build agent-based workflows that automate the repetitive parts of campaign management and reporting.

- Continuously look for ways AI can raise the speed and quality of channel operations.

ANALYTICS & DATA

- Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.

- Develop growth plans based on CPA, ROAS, and ARPU cohort data with the data team.

- Own the channel testing roadmap: keywords, bidding, geo-expansion, and landing funnels.

QUALIFICATIONS

MUST-HAVE EXPERIENCE

- 4+ years of hands-on performance marketing experience, with Google as a primary channel you have owned.

- Experience managing $500K+ monthly ad spend with clear ROI accountability.

- Hands-on experience running and scaling paid acquisition on Meta - account structures, audience targeting, and creative testing.

- Experience driving subscriptions through web funnels (web-to-web) for D2C products.

- Deep Google ecosystem knowledge: Search, Performance Max, Demand Gen, YouTube, bidding strategies, and account structures.

- Multi-GEO experience running and scaling campaigns across multiple countries.

- Advanced Excel skills plus proficiency in Tableau and Mixpanel - you build your own performance models and frameworks.

- Strong AI proficiency - you use AI assistants and agent-based workflows daily in your ads work and see AI as a force multiplier, not a threat.

OPERATING ATTRIBUTES

- Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight.

- Highly analytical - every scaling and kill decision is grounded in data, not intuition alone.

- Fast under load - runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.

- Always testing - looks for new approaches beyond what already works instead of defending the status quo.

- AI-native - defaults to AI-assisted workflows and keeps upgrading how the work gets done.

- Ready to grow into leadership - shares knowledge, builds repeatable processes, and raises the standard for how t