Business Transformation Manager

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WE ARE LOOKING FOR A BUSINESS TRANSFORMATION MANAGER TO DRIVE END-TO-END PRODUCT LIFECYCLE MANAGEMENT, MARKET INTELLIGENCE, AND BUSINESS PERFORMANCE OPTIMIZATION TO ACCELERATE M-KOPA KENYA'S GROWTH AND COMPETITIVE POSITION.

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This role offers the opportunity to be the strategic architect who shapes how M-KOPA Kenya competes, grows, and wins in an increasingly dynamic market. You'll lead transformational initiatives that optimize product performance, sharpen competitive positioning, and drive operational excellence across M-KOPA Kenya. Combining product strategy, project management, market analysis, and customer intelligence, you'll translate market insights into actionable strategies that deliver measurable business impact. You'll work with talented cross-functional teams across Global Product, Marketing, Operations, Commercial, Sales, Retail, and Customer Care - serving as the strategic bridge between global product direction and Kenya market execution.

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ABOUT US

We foster a culture where strategic thinking meets commercial execution. Our team values market intelligence, customer-centric decision-making, and product strategies that create sustainable competitive advantages. You'll be empowered to develop product roadmaps, conduct deep competitive analysis, and champion the Kenya market perspective in global product discussions, working in a dynamic environment where your insights directly shape what products we offer, how we price them, and how we position M-KOPA for sustained leadership across Kenya.

At M-KOPA, our Business Transformation function isn't just about managing products - it's the strategic engine that anticipates market moves before they happen, ensures our product portfolio stays ahead of the competition, and translates customer intelligence into decisions that keep millions of customers choosing M-KOPA.

IN THIS ROLE, YOU WOULD BE RESPONSIBLE FOR:

Product Lifecycle Management

Product Strategy & Planning

- Developing comprehensive product strategies informed by market research, competitive intelligence, and customer insights

- Creating and maintaining 12-month rolling product roadmaps aligned with business growth objectives

- Defining product positioning strategies that differentiate M-KOPA in increasingly competitive markets

- Leading product portfolio optimization to maximize market share and profitability

Product Development & Launch

- Managing end-to-end product development from concept through launch

- Coordinating product testing, pilots, and market validation activities

- Orchestrating and collaborating with Customer Care, Retail, Marketing, Sales, and Smartphone teams to ensure seamless product implementation

- Developing go-to-market strategies and launch plans for new products and features

- Working with supply chain to engage OEM partners and suppliers to secure optimal product terms and specifications

Post-Launch Performance Management

- Monitoring product performance metrics including adoption, revenue, margin, and customer satisfaction

- Analyzing customer and DSR feedback to identify product improvement opportunities

- Driving continuous product optimization based on competitive dynamics and market trends

- Leading product lifecycle decisions including enhancements, phase-outs, and repositioning

Cross-Functional Product Leadership

- Serving as primary product owner coordinating across Global Product, Marketing, Operations, and Commercial teams

- Ensuring alignment between global product strategy and Kenya market execution

- Advocating for Kenya market needs in global product development discussions

- Facilitating product-related decision-making across organizational boundaries

Market Intelligence & Competitive Strategy

Competitive Intelligence

- Establishing and maintaining systematic competitive monitoring processes across all relevant competitors

- Conducting in-depth competitive analysis covering product offerings, pricing, promotions, and market positioning

- Monitoring competitive threats and opportunities, providing early warning of market shifts

- Developing competitive response strategies to counter threats and exploit competitor weaknesses

- Assessing competitive landscape dynamics and their implications for M-KOPA's strategy

Market Environment Analysis

- Tracking and analyzing legislative changes, regulatory developments, and policy shifts affecting the business

- Monitoring macroeconomic factors including FX trends, inflation, and their impact on product economics

- Analyzing market trends, consumer beha