Lead Product Marketing Manager, Cash

About the role

Wealthfront seeks a Lead Product Marketing Manager to oversee our Cash banking products. This role is essential in enhancing our financial ecosystem, which clients appreciate for its quick money transfers, joint account features, and ease of earning more on their cash. As part of the Marketing team, you will contribute to building a top-tier Product Marketing function while analyzing customer insights, developing product narratives, spearheading go-to-market initiatives, and uncovering new growth avenues. You will report to a Product Marketing Director and collaborate closely with teams across Product, Engineering, Design, and Research.

Key facts

What you'll do

• Develop and implement strategies to enhance and clarify the positioning of Wealthfront's Cash account, while identifying target audiences and new growth opportunities for the banking product.
• Collaborate with the Product team, consumer research, engineering, and design to create a product roadmap that addresses unmet customer needs and fosters business growth.
• Formulate positioning, audience targeting, and distribution strategies for both new and existing products.
• Design and refine experiments to discover the most effective methods for reaching and converting target audiences.
• Produce detailed briefs based on business and customer insights for creative teams to act upon.
• Regularly present business performance summaries and insights to the executive leadership team.
• Contribute to the development of the marketing team's capabilities, fostering a culture of excellence, curiosity, and respect.

Requirements

• A minimum of 6 years of experience in consumer product marketing or growth marketing, preferably within technology or startup environments.
• Excellent storytelling abilities with strong communication, presentation, and writing skills.
• Strategic mindset that balances creativity with marketing effectiveness.
• Proficient in navigating ambiguity, applying frameworks, and translating insights into clear, actionable plans that address complex challenges.
• Data-driven approach with experience in analysis, testing, and measurement methodologies, including running messaging tests and A/B experiments.
• A collaborative leader with a low-ego, high-accountability approach, dedicated to empowering those around them.
• Knowledge of personal finance is advantageous but not mandatory.
• Bachelor's degree or higher is required.

Nice to have

• Experience in personal finance or related fields.

Skills & tools

• Proficiency in data analysis tools and marketing software.
• Familiarity with A/B testing platforms and customer research methodologies.

Practical notes

Estimated annual salary: $148,000 - $189,000, plus equity and a discretionary bonus.

Comprehensive benefits include medical, dental, and vision coverage, a 401(k) with company matching, an Employee Stock Purchase Plan (ESPP), generous paid time off, parental leave, wellness reimbursements, professional development opportunities, and an employee investing discount.

About Wealthfront

At Wealthfront, our goal is to create a financial system that prioritizes individuals over institutions. We achieve this by utilizing technology to develop powerful, cost-effective, and user-friendly financial products that assist modern investors in managing and growing their wealth.

We began with the vision of transforming the investment advisory landscape. By automating strategies typically available only to affluent clients, we made high-quality investment advice accessible to a digitally-savvy generation underserved by traditional financial institutions. Our offerings have since expanded to include a range of products designed to help clients build long-term wealth from their savings, such as:

• A Cash Account offering one of the highest annual percentage yields on uninvested cash in the industry, with instant access, no account fees, and a comprehensive suite of checking features through our partner banks.

• A zero-commission Stock Investing Account with over 50 curated collections to assist DIY investors in discovering new companies and making informed investment choices.

• Various automated investing portfolios designed to maximize tax savings through advanced strategies like fixed income, tax-loss harvesting, and direct indexing, all at industry-leading low costs and accessible minimums.

Our award-winning products have garnered the trust of over 1 million clients, managing more than $90 billion of their hard-earned savings. We are eager to continue reshaping the financial industry in our next chapter. If you are motivated to join us in this mission, we would love to hear from you!

We are an equal opportunity employer and value diversity within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.