Jonathan Tolentino
Senior Product Designer with 13+ years designing complex digital products across Web3, FinTech, and startup ecosystems. Specialized in DeFi and FinTech UX, Design systems, and 0→1 product design.
Experience
Product Designer
SatLayer
- Designed token claim and token lock flows supporting the Monad mainnet launch.
- Owned end-to-end product design for a time-sensitive release, and included a design system for future documentations.
Product Designer
Puffer
- Revamped the design system and process, improving design consistency and reducing iteration friction across teams.
- Led the design team in cross-functional collaborations and stakeholder feedback cycles.
- Designed Puffer Institutional, a restaking platform for the larger-scale operations. This included the website and the main product.
- Redesigned the Puffer App - identifying key areas for UX improvements and improving its synergy with a design system.
- Designed Puffer Launchpad - an internal dashboard for token holders to further boost protocol engagement.
Product Designer
Birthday Research (Part of Bake Group)
- Pioneer designer of Birthday Research, covering a lot of different hats as an early-stage designer.
- Helped establish the design culture and process for the company, prioritizing design systems and efficient developer and PM collaboration.
- Conducted qualitative interviews for problem framing to aid MVP iterations of the products (particularly Light Wallet).
- Helped in scaling the team through hiring and other design initiatives for culture.
- Designed products including Light Wallet, Quantum, Ordzaar, and MarbleFi.
Product Designer
Ordzaar (Part of Bake Group)
- Part of the pioneering team that helped establish the product-market fit. Responsible for the MVP launch and its early feedback cycles with the community, ensuring viability and product value, even from the start.
- Key contributor in scaling the design team, processes, and its design system, which was used as legacy artifacts even beyond my stay at Ordzaar.
- Key member in supporting Ordzaar's events – particularly named Ordsummit, which became a top conference about Bitcoin ordinals. Helped design the website, and other marketing collaterals.
Product Designer
Bake (Part of Bake Group)
- Led the revamping and audit of the design system being used by the team. •One of the early designers of the team, providing the MVP designs for a lot of the early iteration of the product as the team prioritized GTM speed.
- Key contributor in the refinement of the design process - facilitating design workshops which helped break down functional silos and foster cross-functional collaboration and improve company culture.
Senior Product Designer
SAVii
- Pioneered UX Design for the company - introducing design thinking in its processes and user-centric considerations.
- Improved borrower application by 200% by identifying frictions and redundancies from facilitating design workshops and task audits. This resulted to a faster end-to-end processing time for loans. Designed products for Financial Wellness - including Salary Loans Application, Loans Officer Portal, Borrower Dashboards, and Financial Operations Portal for managing repayments and recovery.
- Collaborated closely with multiple key stakeholders including C-Level Executives and cross-department heads.
- Led multiple design workshops as a service designer. Helped identify process redundancies and inefficiencies. The scope of this included both the frontstage and the backstage processes.
- Established design systems across the products. Also took part in scaling the team in hiring and culture.
Senior Product Designer
Kalu (HCA Inc.)
- Designed a triage of products for the holistic flow of booking medical appointments – including (1.) Patient App, (2.) Doctor App, and (3.) Clinic Hub. Established a design system for a cohesive sense of design identity across the ecosystem.
- Collaborated with doctors and key stakeholders in both the problem and solution space.
UX Designer
Caspo (188bet)
- Collaborated with a larger team of designers in an enterprise and highly bureaucratic organization.
- Facilitated design workshops to improve design systems and processes in its adaption for different designers.
Product Designer
STORM Benefits
- HR startup, aimed to improve employee retention and engagement for Filipino companies. Designed products for Employee Wellness, namely Flex Benefits (for self-control of employees' benefits), ACE Rewards (employee recognition), and AllCare (for freelancers' benefits). Also built the design system for these products for improved collaboration with devs and designers.
- Close collaboration with C-levels, PMs, and other cross-functional roles, even from the product specs and the framing of the product's problem.
Visual Designer/Web Designer
NODA
- Designed different websites for various SMEs across Australia and APAC region, with industries coming from Healthcare, Jewelries, eCommerce, and NGOs. Key contributor on the QA of the launched websites, refining it for pixel-perfect accuracy.
UX Designer
TATA
- Provided offshore design solutions to different SMEs located in America, producing websites daily as part of the KPI
Education
Mapua University
Bachelor of Multimedia Arts
The Missing Foundations of UX Research
UX Research Class
Cohort by Noam Segel
Skills
Design SystemsWeb3DeFiService DesignStartup MindsetFinTechProduct ThinkingAgileSystems ThinkingDesign TokensFigmaVariablesRapid PrototypingStakeholder ManagementUser ResearchUser InterviewsProblem Framing