Channel Marketing Manager

About the role

You will lead the creation and implementation of strategic marketing initiatives designed to boost demand and revenue via EMEA channel partners. This position focuses on building strong relationships with partners and internal teams to expand the reach of our software delivery solutions.

Key facts

What you'll do

• Design and carry out channel marketing plans that support broader company objectives.
• Select and rank key partners by evaluating market shifts and competitor activity.
• Manage go-to-market campaigns aimed at increasing brand visibility and partner-driven revenue.
• Produce marketing assets and content in coordination with the wider marketing department.
• Partner with sales teams and internal managers to assist channel partners in meeting their business targets.
• Conduct training sessions to help partners promote JFrog products effectively.
• Define and track performance metrics to assess the impact of marketing programs.
• Review campaign results to provide actionable data for future optimization.

Requirements

• Bachelor degree in Business, Marketing, or a related discipline.
• 5-7 years of professional experience in channel marketing within the technology sector, specifically in DevOps, software, cloud, or cybersecurity.
• Proven history of running B2B marketing campaigns with partners.
• Background in creating enablement resources for partner marketing.
• Ability to engage and communicate effectively with senior leadership.
• Demonstrated success working alongside sales departments and internal stakeholders.
• Strong project management, interpersonal, and communication abilities.
• Analytical approach to using data for business decisions.
• Native-level English proficiency.

Nice to have

• Fluency in French or German.

Skills & tools

• Channel marketing strategy
• B2B campaign management
• Partner enablement
• Data analysis and reporting
• Cross-functional collaboration
• DevOps and cloud industry knowledge

Practical notes

• This is a hybrid role requiring physical presence in the London office 3 days per week.