Brand Advocate

About the role

Jerry.ai is seeking a Brand Advocate to authentically represent the company across various online communities. This role involves fostering trust and engaging with current and future users on platforms where real conversations about car ownership happen. You will help shape Jerry's voice and presence in digital spaces.

Key facts

What you'll do

• Expand Jerry's organic reach on platforms like Reddit, Quora, YouTube, and TikTok.
• Create guidelines for how Jerry interacts within each community, including when to post, reply, or observe.
• Cultivate active and reliable Jerry subreddits.
• Develop a scalable content and engagement strategy that maintains authenticity, incorporating AI tools as appropriate.
• Collaborate with Growth and Content teams to ensure consistent messaging across all channels.
• Monitor key metrics such as sentiment, share of voice, referral traffic, and LLM citations.

Requirements

• A natural understanding of digital platforms and a preference for genuine communication over corporate jargon.
• Ability to write in a style that resonates with online communities and navigate platforms like Reddit, TikTok, and Quora.
• At least 3 years of experience in community management or organic social media.
• Background in fintech, insurtech, or other consumer-facing or regulated industries is preferred.
• Strategic mindset focused on building repeatable systems, with an understanding of SEO and how large language models source information.
• Demonstrated ability to humanize complex or stressful topics, making them engaging and follow-worthy.
• A patient, inquisitive approach that prioritizes long-term trust over immediate public relations gains.

Skills & tools

• Reddit
• Quora
• YouTube
• TikTok
• SEO
• AI (Large Language Models)

Practical notes

• Jerry.ai can only hire full-time salaried employees residing in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.
• Comprehensive benefits package includes health, dental, and vision coverage, paid time off, paid parental leave, 401(K) with employer matching, and wellness benefits.
• Equity opportunities are part of the total compensation package.